Image courtesy of Uncle Soft.

Uncle Soft Is the Stylist Dressing Lagos’ New Class of Musicians

The Nigerian designer and stylist tells us about the process of creating his signature streetwear looks for the likes of Fireboy DML, Blaqbonez, Oxlade and more.

Anyone who's been paying attention to Lagos' music scene, must have noticed the rise of a new crop of talent over the last two years. Singers like Fireboy DML, Joeboy, Buju, Oxlade, and Rema have stepped up to the high echelons of the music superstructure, gaining attention not only for the subtle ways they subvert genre binaries, but also, for the way they dress. This new class of music superstars have harnessed the power of image branding: understanding the role of looks as an extension of their art, however subtle the undertone may be.

This has led to an uptick in the demand for capable stylists and designers who can transform floating style ideas into full-blown looks. Squarely at the center of this drive is where you'll find stylist and designer Samuel Adekolu, popularly known as Uncle Soft. His signature streetwear looks have been worn by Lagos' buzzing crop of young musicians on various occasions within the last year. Uncle Soft's stylings rightfully captures the spirit of being young, famous, and zany in Lagos at this particular time.

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