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2016 Is #TheYearWeMispronounceBack: Black South Africans Are Taking A Stand Against White Mispronunciation

Black South Africans are taking a stand against white mispronunciation with the viral hashtag #TheYearWeMispronounceBack.

Uzo Aduba on Late Night With Seth Myers in December 2014.


“If they can learn to say Tchaikovsky, and Dostoevsky, and Michelangelo, then they can learn to say Uzoamaka,” the mother of two-time Emmy Award-winner Uzo Aduba famously once said.

White people mispronouncing and oftentimes refusing altogether to say African names. We’ve seen it too many times before.

As comedian Loyiso Gola put it this week: “You mean to tell me you can pronounce Google but not Gugulethu."

This year, black South Africans are taking a stand.

The hashtag #TheYearWeMispronounceBack started when recent University of Johannesburg graduate Karabo Mahlase (@Spoonkz), 22, shared his wish for 2016 in a Tweet posted New Year’s Eve: “2016 is the year for acting like you don't know how to pronounce white peoples names”, he wrote.

The tweet has since garnered over 8.2 thousand retweets and has sparked one of South African Twitter’s first viral hashtags of the year. Trevor Noah has even got in on the action with a retweet of user @dubsphiwe.

Take a look at some of the best #TheYearWeMispronounceBack tweets below.

Interview

Interview: TOBi Is Making Unapologetic Soul Music

We talk to the Nigerian-Canadian artist about his latest project ELEMENTS, his creative process, mental health and more.

It's a big year for music, and in the midst of many good drops from the motherland and beyond, we caught up with Nigerian-Canadian singer/songwriter TOBi to discuss his recently released 10-track project ELEMENTS.

ELEMENTS is a fusion of old-school soul, contemporary rap sequences, clever lyrical symbols & metaphors. and melancholic vibes which reference TOBi's Nigerian heritage through afrobeats, the reality of his life and the state of the world today. The compilation features production from Nigerian producer Juls on "Dollas and Cents" and "Made Me Everything and Shine."

Below, we also discuss his creative process and passion for mental health with the announcement of an exciting collaboration. "I'm attracted and curious about so many things in life that I can't help but bring [them] into my world and craft," the multi-genre artist says.

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