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Photo by Baingor Joiner. Courtesy of WAFFLESNCREAM.

WAFFLESNCREAM's Rainy/Wet '18 Collection Is a Fusion of Their Love for Skate and Nigerian Culture

The streetwear label and skate collective shares the lookbook of their new threads exclusively on OkayAfrica.

Nigerian streetwear label WAFFLESNCREAM presents their Rainy/Wet '18 collection inspired by their environment and upbringing in West Africa.

Rather than suiting their collection for "Spring/Summer" seasons, they want it to represent the climate in Nigeria rather than appropriate from the west. Their biggest source of inspiration comes from the fabrics worn by their parents and grandparents at traditional events. They wanted to create a unique collection that represents their love for skate and fuses their cultural influences and references.

Photo by Baingor Joiner. Courtesy of WAFFLESNCREAM.

Photo by Baingor Joiner. Courtesy of WAFFLESNCREAM.

Their collection announcement included a campaign featuring motorcyclists from the Lagos streets and showed the raw impact WAFFLESNCREAM wants to have not only in fashion but their community as a whole. With the intention of building the skate and streetwear scene in Nigeria and Africa as a whole, the crew has held pop up's with Skepta and recently did a joint project with Patta for Skepta's BBK weekend.

With much more in store for WAFFLESNCREAM, check out their lookbook below and see pieces from a classic 5-panel, printed button ups to a 2-piece pajama look in dual colors.


Photo courtesy of WAFFLESNCREAM.

Photo courtesy of WAFFLESNCREAM.

Photo courtesy of WAFFLESNCREAM.

Photo courtesy of WAFFLESNCREAM.

Photo courtesy of WAFFLESNCREAM.

Photo courtesy of WAFFLESNCREAM.

Photo courtesy of WAFFLESNCREAM.

Photo courtesy of WAFFLESNCREAM.

Photo courtesy of WAFFLESNCREAM.

Photo courtesy of WAFFLESNCREAM.

Photo courtesy of WAFFLESNCREAM.

Photo courtesy of WAFFLESNCREAM.

Photo courtesy of WAFFLESNCREAM.

Photo courtesy of WAFFLESNCREAM.

Interview

Interview: Terri Is Stepping Out of the Shadows

We talk to the Wizkid-signed artist about the story behind the massive hit "Soco" and his latest Afro Series EP.

Certain afrobeats songs have made in-roads in international markets and paved the way for the genre's ceaselessly-rising widespread recognition. Among these history-defining songs were D'banj's "Oliver Twist," Tekno's "Pana," Davido's "If" & "Fall," Runtown's "Mad Over You," and of course, Wizkid's "Soco." Wizkid released "Soco" under his label imprint, Starboy Entertainment in March 2018, and the song spread like wildfire across Africa and beyond. "Soco" was an Afro-pop wonder delivered at a time when the 'afrobeats to the world' movement was gathering steam, further cementing its electric nature. The Northboi-produced song was co-signed by celebrities across the world like Rihanna, Cardi B, and Paul Pogba and has accrued well over a hundred million streams across streaming platforms worldwide.

"Soco" was not only a trailblazer amongst mid-2010s afrobeats records, it was also the introduction of the first Wizkid-signed artist, Terri. Just weeks before "Soco" was released, Terri was discovered by Wizkid's longtime producer, Mutay, who saw him covering the song "Oshe" on social media.

Before "Soco," Terri Akewe was well on his way to fame. At fifteen, he had performed at street carnivals in his neighbourhood and, one time, was carried all the way home by neighbours after winning a Coca-Cola sponsored singing competition. Before his life-changing meeting with Wizkid, Terri had a seven-track EP ready for release, as well as a viral song titled "Voices." "One time I was on set with the video director T.G Omori, he told me that 'Voices' was the first time he heard of me" Terri tells me as we settle on a plush couch at his home in Lagos.

Regardless of Terri's initial career trajectory; signing to a label headed by afrobeats' biggest superstar was bound to accelerate his musical journey, and at the same time, cast a huge shadow of expectation on his career, especially given a debut as spectacular as "Soco." With his latest EP, Afro Series, powered by the sensational single "Ojoro," one thing is clear: Terri is stepping out of the shadows into his own spotlight and he is doing it on his own terms.

This interview has been edited and condensed for clarity.

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