We talk to Kwesi Arthur about his story and taking Ghana to the world through music.
I'm with Kwesi Arthur headed to a local gas station in Accra before his set at Afrochella, one of Ghana's biggest music festivals. We link up with a gang of bikers doing wheelies with four wheelers and dirt bikes. All the attention is on Kwesi as he catches up with the bikers like old friends. This almost feels like North Philadelphia.
While most artists start a festival set by simply walking on stage, Kwesi is committed to giving his fans something special. He and the group of 10 bikers enter the event gates to head straight to the stage pit and into the festival. People greet him and immediately flock, from fans to friends, before he starts his set with his latest release, "African Girl."
The crowd screams in excitement and sings the lyrics word for word although the song was only released a few weeks prior, an illustration of Kwesi's immense impact on Ghanaian youth culture.