The Nigerian rapper and CEO of Chocolate City, the country's largest record label, talks about his two 2018 albums, the socio-political state of Nigeria, black excellence, and more.
In August last year, the rapper M.I got into a heated argument with the hosts of Loose Talk, a popular Nigerian culture podcast over an article written by co-host Ayomide O. Tayo which questioned why M.I's music had "suffered" and the rapper's "spark [was] gone, the flows are not the same and the bars have gone soft. It seems there is no more soul in [the] music. Everything has gone cold."
Egos, facts and emotions may have dictated the tenor of the interview, but integrity was what was at stake: that of M.I's who sits atop the continent's rap stratum, and that of the hosts of Loose Talk with its large and loyal following of young Nigerians, who, for their part, are never short of strong opinions.
M.I's guest episode has garnered 45-thousand views on Youtube, the highest for the pop culture podcast and the most popular in the country. The debate metastasized on Twitter spawning related questions about media etiquette, the state of music journalism (in print), and the dearth of rap in Nigeria.