Video

This Video Looks At Congolese Sapeur Culture From A Whole New Perspective

Kinshasa rapper Alec Lomami takes a look at the positive and negative influences of sapeur culture in the DRC.

Alec Lomami. Photo courtesy of the artist.


By now you’ve seen images of the Democratic Republic of Congo’s impeccably dressed sapeurs splashed across countless fashion editorials. For his new music video for “Fresh: Dans La Peau D'un Sapeur,” Kinshasa rapper and producer Alec Lomami takes a deeper look at the positive and negative influences of sapeur culture in the DRC.

“I wanted to highlight the duality of how sapeurs are viewed in DRC as opposed to how they are almost unanimously worshiped in Western publications,” Lomami explains to Okayafrica. “At the same time, I didn't want to sound preachy, so created I a fictitious character to convey the narrative [of the song].”

That duality is present in the song’s French lyrics, which feature lines like, “These clothes cost me an arm and a leg, meanwhile my stomach is crying famine. Some people see us as fuck ups. Other people see us as superstars.”

“Fresh: Dans La Peau D'un Sapeur” is co-produced by Lomami and PGMW and features backing vocals by Karun Mungai aka Runka of Cosmic Homies. The track also samples a Jay Z line (“You can learn how to dress just by checking my fresh") which Lomami mentions he’d always “envisioned sampling to touch on La Sape.”

The track’s music video compiles existing footage of sapeurs in Kinshasa and the DRC, check it out below.

News Brief
Photo: Single cover art courtesy of Emerald East

Rema Welcomes 2021 With New Single 'Bounce'

The Don Jazzy produced track reminds us of why the Nigerian singer-songwriter is topping charts.

Nigerian golden boy Rema took his time on deciding how to start of 2021—and we're glad he did.

The afropop hitmaker is out with his first project of the year, "Bounce", after stunning fans with word of an upcoming album, and the cooks in this kitchen have not disappointed.

Keeping it in the Mavin Records family, legendary producer Don Jazzy sprinkles his magic on the track, while undoubtedly motivating the young singer-songwriter to be his best self. And with this track being like nothing we've heard from Rema before, one could say Jazzy succeeded. "Bounce", fast-paced and fierce, is a love song dedicated to bewitchingly beautiful and blessed bottoms. The candid declaration and hip shaking beat are a force duo and we can't help but love it.

Of the single and collaboration with head honcho Don Jazzy, Rema says, "This record was inspired by the luscious and magnificent body of the African woman. Furthermore, I'm really excited about this tune because it's my first single with the legendary Don Jazzy."

Honestly, when you start the year off with a banger, you get to make songs about butts.

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