Video

This Video Looks At Congolese Sapeur Culture From A Whole New Perspective

Kinshasa rapper Alec Lomami takes a look at the positive and negative influences of sapeur culture in the DRC.

Alec Lomami. Photo courtesy of the artist.


By now you’ve seen images of the Democratic Republic of Congo’s impeccably dressed sapeurs splashed across countless fashion editorials. For his new music video for “Fresh: Dans La Peau D'un Sapeur,” Kinshasa rapper and producer Alec Lomami takes a deeper look at the positive and negative influences of sapeur culture in the DRC.

“I wanted to highlight the duality of how sapeurs are viewed in DRC as opposed to how they are almost unanimously worshiped in Western publications,” Lomami explains to Okayafrica. “At the same time, I didn't want to sound preachy, so created I a fictitious character to convey the narrative [of the song].”

That duality is present in the song’s French lyrics, which feature lines like, “These clothes cost me an arm and a leg, meanwhile my stomach is crying famine. Some people see us as fuck ups. Other people see us as superstars.”

“Fresh: Dans La Peau D'un Sapeur” is co-produced by Lomami and PGMW and features backing vocals by Karun Mungai aka Runka of Cosmic Homies. The track also samples a Jay Z line (“You can learn how to dress just by checking my fresh") which Lomami mentions he’d always “envisioned sampling to touch on La Sape.”

The track’s music video compiles existing footage of sapeurs in Kinshasa and the DRC, check it out below.

News Brief
'What A Life' album cover

Sho Madjozi Drops New Upbeat Mixtape 'What A Life'

Sho Madjozi drops her latest mixtape 'What A Life' featuring Manu WorldStar, Dr Thomas Chauke, Makhadzi and many more.

Sho Madjozi has released her latest mixtape titled What A Life. This is the second official release from the artist following her wildly successful 2018 debut album, Limpopo Champions League. The South African "John Cena" hitmaker has come back with a banging nine-track project. Sho Madjozi's What A Life which is a compilation of bangers with some of her own favourite South African artists. Manu WorldStar, Dr Thomas Chauke, Makhadzi, DJ Mfundhisi, Sunglen Chabalala and Russian Army feature on the mixtape. This mixtape drops just a few months after Sho Madjozi signed a major deal with American record label, Epic Records.

Keep reading... Show less

get okayafrica in your inbox

popular.

Watch Kizz Daniel's Latest 'Boys Are Bad' Music Video

Kizz Daniel drops the visuals for 'Boys Are Bad' which features on his third studio album, 'King of Love'.