Video

This Video Looks At Congolese Sapeur Culture From A Whole New Perspective

Kinshasa rapper Alec Lomami takes a look at the positive and negative influences of sapeur culture in the DRC.

Alec Lomami. Photo courtesy of the artist.


By now you’ve seen images of the Democratic Republic of Congo’s impeccably dressed sapeurs splashed across countless fashion editorials. For his new music video for “Fresh: Dans La Peau D'un Sapeur,” Kinshasa rapper and producer Alec Lomami takes a deeper look at the positive and negative influences of sapeur culture in the DRC.

“I wanted to highlight the duality of how sapeurs are viewed in DRC as opposed to how they are almost unanimously worshiped in Western publications,” Lomami explains to Okayafrica. “At the same time, I didn't want to sound preachy, so created I a fictitious character to convey the narrative [of the song].”

That duality is present in the song’s French lyrics, which feature lines like, “These clothes cost me an arm and a leg, meanwhile my stomach is crying famine. Some people see us as fuck ups. Other people see us as superstars.”

“Fresh: Dans La Peau D'un Sapeur” is co-produced by Lomami and PGMW and features backing vocals by Karun Mungai aka Runka of Cosmic Homies. The track also samples a Jay Z line (“You can learn how to dress just by checking my fresh") which Lomami mentions he’d always “envisioned sampling to touch on La Sape.”

The track’s music video compiles existing footage of sapeurs in Kinshasa and the DRC, check it out below.

News Brief

The 10 Most-Streamed South African Artists and Songs by Local Gen Z Audiences on Spotify

Mr JazziQ is the most-streamed South African artist on Spotify by local youth between the ages of 13 and 17.

To celebrate the country's Youth Month, Spotify South Africa recently shared statistics that show young people's favourite artists, songs and genres.

According to the stats, amapiano producer Mr JazziQ is the most-streamed South African artist on the platform by Gen Z users. He's followed by another amapiano sensation Busta 929, who is followed by rappers A-Reece and Nasty C respectively.

Reece and Nasty are the only hip-hop artists who appear on the list which is dominated by amapiano artists, while Elaine is the only R&B artist.

Mr JazziQ is a former member of the duo JazziDisciples, alongside fellow producer Josiah De Disciple. JazziQ has been releasing music consistently and scoring hits since the two parted ways. His recent release is the project Party With The English. Busta 929, who follows Mr JazziQ on the list, is a frequent collaborator of the producer.

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