Photographing The Streets Of Addis
- Photo: Girma Berta. Courtesy of the photographer.
“Most of the images that were created in the past tend to show a preconceived notion of the country. They’re either touristic or they’re about poverty. It’s a one-sided imagery” the Ethiopian photographer and creative director tells Okayafrica. With his ongoing Instagram series, Berta is documenting another side of his city, one iPhone-shot photo at a time.
#StreetsOfAddis began as a hashtag on Berta’s personal Instagram. It later became the theme of an exhibition, and most recently, the foundation for an Ethiopian street photography community. Berta, who’s also part of the @EverydayHornOfAfrica collective, encourages his fellow Addis-based photographers to share their own images for the @StreetsOfAddis Instagram feed.
“The Addis Ababa photo scene is growing,” Berta tells us. The community is steadily increasing as more galleries, events and workshops geared towards photography and photographers pop up. According to Berta, camera phones are allowing more and more Ethiopians to take an interest in photography. “People are realizing that beauty isn’t always about setting up a scene or taking a photo of oneself,” he says. For Berta, photography is all about the rawness of a moment.
- Girma Berta, founder of #StreetsOfAddis. Courtesy of Berta.
With his Instagram posts, Berta usually keeps the descriptions vague for the sake of encouraging debate and interpretation. “Each individual has a personal experience in their lives of what I have captured in my photos” he says.
Although Berta doesn’t have a single favorite photo, there is one he especially loves: a photo of a man smoking a cigarette in front of a small brightly-painted red shop in a “shabby” part of Addis. “I always pass by this shop and it always draws my eyes towards it by its bright paint and its contrasting color from its dull surroundings,” says Berta. “On the day I took the picture it felt like the perfect time was upon me and I just had to capture the moment.”
For Berta, someone needs to be doing the work of documenting Addis Ababa’s history. He’s happy for that someone to be him.
“I love Addis. It has everything in it. Both the old and young. The rich and the poor. The ugly and the beautiful.”
Keep up with Berta (@gboxcreative) and @StreetsOfAddis on Instagram.
A photo posted by Girma Berta (@gboxcreative) on
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A photo posted by Girma Berta (@gboxcreative) on
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