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We found this little gem through the good folks at Africa Is A Country. A South African production company, Egg Films, created this video for "The DNA Project," a local “not-for-profit company committed to advancing justice through the expanded use of DNA evidence in conjunction with a national DNA criminal intelligence database.” The aim is to discourage people from meddling with crime scenes, but that message was lost on us due to the overall whackness of the ad (seriously, don't even know where to begin). We agree with AIAC when they say it plays perfectly into the fear-riddled white South African state of mind. Read the full post here.

• In Africa listening is a guiding principle
• Live in Africa if you want to escape the 'egocentricity' of the Western world
• 'Soon African literature will burst onto the world scene'
• In Africa people are generous and mystical
• Africa is a country

These are all things we learned from a recent New York Times opinion piece about how Africans listen better than westerners written by Swedish author Henning Mankell. Dude lived in Mozambique off and on for 25 years and is now the authority on what "Africans" do and don't do. Mankell clearly learned his generalization techniques from Binyavanga Wainaina's essay, "How To Write About Africa." We were particularly side-eyed at the suggestion that African literature has not already burst onto the 'world scene'  - where has dude been? We're packing up Chimamanda Adichie's "Half of a Yellow Sun" and Chris Abani's "Graceland" to ship to his cave right now. We appreciate the sentiment that it's now "Africa's turn," but don't announce it in The Times as if it's news to folks.