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50 Cent's teamed up with Pure Growth Partners to create Street King, a charitable new energy drink which aims to help combat world hunger. According to the official description, with every drink purchased a meal will be provided for an underprivileged child in Africa.

In the clip above 50 speaks about the project for the first time, citing a recent trip to the continent as the catalyst for the philanthropic move. His goal is to feed 1 billion people in Africa over the next 5 years.

Head over to Street King and leave an e-mail to learn more.