Video

Afro-Brazil 2014: Buraka Som Sistema x Adidas Samba Collection 'Bota'

Watch the Adidas Samba Collection advert featuring Buraka Som Sistema's 'Bota,' in preperation for World Cup Brazil 2014.


As we gear up for next summer's World Cup in Brazil 2014, we'll be taking moments to highlight some select Brazilian tracks that come across our desks. From capoeira music (an accompaniment to the sport) and maracatu to samba and the favela-bred baile funk, the influence of African cultures & sounds on the South American nation's own arts is immeasurable. In our series Afro-Brazil 2014 we'll be digging into a few of these 'ritmos e batidas' from Brazil.

————————————————————————————————————————————————————————————————————————————————————

Longtime site favorites Buraka Som Sistema were literally the first group that came to mind when we heard the World Cup was going to be held in Brazil. We daydreamed about the multiple ways their blend of Lisbon, Angolan, and Brazilian street sounds could be used by a laundry list of advertisers to promote the world's hands-down best sports tournament. Well, here we are.

Adidas, an official FIFA partner, has tapped Buraka Som Sistema's new single "Bota" ("Boot") to promote their bright-colored cleats Samba CollectionThe advertisement features some of the best players in the world, including Brazil/Barça's Dani Alves, OscarMesut Özil, 'El Niño' Torres, and, of course, their crown brand ambassador Lionel Messi. The Buraka Som Sistema song coincidentally utilizes vocals from our first Afro-Brazil 2014 feature: Brazilian rapper Karol Conka. Watch "Bota" and our Okayafrica TV episode with Buraka Som Sistema below.

Interview

Interview: Wavy The Creator Is Ready to See You Now

The multidisciplinary Nigerian-American artist on tapping into all her creative outlets, creating interesting things, releasing a new single and life during quarantine.

A trip canceled, plans interrupted, projects stalled. It is six months now since Wavy the Creator has had to make a stop at an undisclosed location to go into quarantine and get away from the eye of the pandemic.

The professional recording artist, photographer, writer, fashion artist, designer, and evolving creative has been spending all of this time in a house occupied by other creatives. This situation is ideal. At least for an artist like Wavy who is always in a rapid motion of creating and bringing interesting things to life. The energy around the house is robust enough to tap from and infuse into any of her numerous creative outlets. Sometimes, they also inspire trips into new creative territories. Most recently, for Wavy, are self-taught lessons on a bass guitar.

Wavy's days in this house are not without a pattern, of course. But some of the rituals and personal rules she drew up for herself, like many of us did for internal direction, at the beginning of the pandemic have been rewritten, adjusted, and sometimes ditched altogether. Some days start early and end late. Some find her at her sewing machine fixing up thrift clothes to fit her taste, a skill she picked up to earn extra cash while in college, others find her hard at work in the studio, writing or recording music.

Keep reading... Show less

get okayafrica in your inbox

popular.

The 10 Songs You Need to Hear This Week

Featuring Wizkid, Alicia Keys x Diamond Platnumz, Manu WorldStar, Maya Amolo, La Dame Blanche and more.