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Afro-Brazil 2014: Buraka Som Sistema x Adidas Samba Collection 'Bota'

Watch the Adidas Samba Collection advert featuring Buraka Som Sistema's 'Bota,' in preperation for World Cup Brazil 2014.


As we gear up for next summer's World Cup in Brazil 2014, we'll be taking moments to highlight some select Brazilian tracks that come across our desks. From capoeira music (an accompaniment to the sport) and maracatu to samba and the favela-bred baile funk, the influence of African cultures & sounds on the South American nation's own arts is immeasurable. In our series Afro-Brazil 2014 we'll be digging into a few of these 'ritmos e batidas' from Brazil.

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Longtime site favorites Buraka Som Sistema were literally the first group that came to mind when we heard the World Cup was going to be held in Brazil. We daydreamed about the multiple ways their blend of Lisbon, Angolan, and Brazilian street sounds could be used by a laundry list of advertisers to promote the world's hands-down best sports tournament. Well, here we are.

Adidas, an official FIFA partner, has tapped Buraka Som Sistema's new single "Bota" ("Boot") to promote their bright-colored cleats Samba CollectionThe advertisement features some of the best players in the world, including Brazil/Barça's Dani Alves, OscarMesut Özil, 'El Niño' Torres, and, of course, their crown brand ambassador Lionel Messi. The Buraka Som Sistema song coincidentally utilizes vocals from our first Afro-Brazil 2014 feature: Brazilian rapper Karol Conka. Watch "Bota" and our Okayafrica TV episode with Buraka Som Sistema below.

Music
(Youtube)

The 5 Songs You Need to Hear This Week

Featuring Fireboy DML, Juls, Adekunle Gold and more.

Every week, we highlight the top releases through our best music of the week column.

Here's our round up of the best tracks and music videos that came across our desks, which you can also check out in our Songs You Need to Hear This Week playlists on Spotify and Apple Music.

Follow our SONGS YOU NEED TO HEAR THIS WEEK playlist on Spotify here and Apple Music here.

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