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Image courtesy of NASO.

Discover the Minimalist Designs of Nigerian-Owned Fashion Label NASO

They're set to launch their latest collection at Banana Republic this month.

NASO is a new fashion label founded by first-generation Nigerian-American Uyi Omorogbe, who has made it a point to place social impact and minimalist design at the center of the brand.

Influenced by African aesthetics and manufactured completely on the continent, the brand is invested in building schools in rural ares of Nigeria, and uses a percentage of its earnings in order to do so, says Omorogbe. The brand built its first school in the Nigerian village of Urhokuosa, where Omorogbe's father is from in 2019.

Now, NASO is expanding in a major way with a new partnership with fashion retailer Banana Republic. The line will launch at their flagship store in Manhattan later this month, and it's the first brand to have a pop-up at the store. The hope is that the collaboration will help further NASO's ethically-minded mission. "Our mission is simple: to produce great products, create economic opportunity, and empower the youth of Africa to change their communities and in the process, the world," says Omorogbe. "When our customers wear our clothing, we want them to have a feeling of empowerment, a feeling that makes them think, "Well done," or as we say in Nigeria, NASO."


Their collection features clean designs that appear comfortable and functional, with touches of African flair. "We believe that simplicity is the ultimate sophistication. We marry Western and African culture to create timeless, minimalist pieces for the fashion forward global citizen," says Omorogbe of the designs. "We take simple shapes and silhouettes and accent them with authentic African textiles, creating looks that are subtle, but catch the eye of everyone in the room."

The line will be available at Banana Republic's Manhattan store and online from Feb 20-23. Preview pieces from the collection below and see more via their site and on Instagram.

Image courtesy of NASO.

Image courtesy of NASO.

Image courtesy of NASO.

Image courtesy of NASO.

Image courtesy of NASO.

Image courtesy of NASO.


Music

Listen to Femi Kuti's New Song 'As We Struggle Everyday'

Femi explains: "'As We Struggle Everyday' is about how hard people work everyday to make ends meet and still go to vote corrupt politicians into power who are meant to be in jail."

Femi Kuti shares his new single, "As We Struggle Everyday," the latest drop from the upcoming double album Legacy +, a joint endeavor with his son Made Kuti.

"As We Struggle Everyday" is a politically-charged afrobeat tune about people having the voting power to hold their 'leaders' accountable, but often failing to do so. Throughout the song, Femi sings "As we struggle everyday We try to find a better way See these leaders wey suppose jail Na him my people dem dey hail."

Femi explains: "'As We Struggle Everyday' is about how hard people work everyday to make ends meet and still go to vote corrupt politicians into power who are meant to be in jail."

Legacy +, which is due out February 5 from Partisan Records, includes a full album by Femi titled Stop The Hate and an album by his son, Made, titled For(e)ward. The pair have previously shared the singles "Pà Pá Pà" and "Your Enemy" off the upcoming release.

Listen to Femi Kuti's "As We Struggle Everyday" below.

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