News Brief

DJ Clara Amfo Quits L’Oréal's 'Diversity' Campaign In Solidarity With Munroe Bergdorf

DJ Clara Amfo quits L'Oreal in solidarity with trans model and DJ Munroe Bergdorf, who was fired after speaking out against white supremacy.

British-Ghanaian DJ and BBC Radio 1 host, Clara Amfo, has announced that she is leaving L’Oréal's "True Match" campaign in solidarity with trans DJ and model Munroe Bergdorf. 


“I can confirm that I have requested to be removed from all L’Oréal campaign artwork at the same time as Munroe,” Amfo told MIC.

Last week, Bergdorf was fired from L’Oréal cosmetics—just days after she was brought on as the label's first trans model—after posting a Facebook status in which she shared her thoughts on the persistence of white supremacy and structural racism, following the Charlottesville protests.

“Honestly I don’t have energy to talk about the racial violence of white people any more," she allegedly wrote in a now deleted status update. "Yes ALL white people. Because most of ya’ll don’t even realise or refuse to acknowledge that your existence, privilege and success as a race is built on the backs, blood and death of people of color."

The cosmetic company stated that they decided to "end their partnership with Bergdof because the views she expressed were "at odds" with the company's.

Bergdorf was part of a so-called diversity campaign, which also included Amfo.

Amfo first suggested that she would be ending her relationship with the brand in an Instagram post over the weekend. "If she's not 'worth it' anymore, then I guess I'm not either," she wrote.

Not even a week ago I was proud to announce that I was to be in the same campaign as Munroe. A trans woman of colour who @lorealmakeup hired to sell make up because of who she is. Who she is, a woman who wrote a nuanced post on institutional racism and white supremacy in relation to Charlottesville and how the foundations of those heinous ideals trickle in to every facet of our society. A newspaper took her post out of context and span it as "a rant" 🙄 with the most basic of dog whistle politics to rally people against her. She has now been dropped from the campaign because L'Oreal feel that she is "at odds with our values".....If she's not "worth it" anymore, I guess I'm not either. #IStandWithMunroe

A post shared by Clara Amfo 💛 (@claraamfo) on

The situation is yet another case of Eurocentric companies faking inclusion until—of course—white people are made uncomfortable.

Folks are sharing their support and speaking out against L'Oreal's attempt to silence Bergdorf, using the hashtag #IStandWithMunroe.

Bergdorf herself has continued to speak out against racial oppression. She recently sat down for an interview with Channel 5 News.

Interview

Sarkodie Is Not Feeling Any Pressure

The elite Ghanaian rapper affirms his king status with this seventh studio album, No Pressure.

Sarkodie is one of the most successful African rappers of all time. With over ten years of industry presence under his belt, there's no question about his prowess or skin in the game. Not only is he a pioneer of African hip-hop, he's also the most decorated African rapper, having received over 100 awards from close to 200 nominations over the span of his career.

What else does Sarkodie have to prove? For someone who has reached and stayed at the pinnacle of hip-hop for more than a decade, he's done it all. But despite that, he's still embracing new growth. One can tell just by listening to his latest album, No Pressure, Sarkodie's seventh studio album, and the follow-up to 2019's Black Love which brought us some of the Ghanaian star's best music so far. King Sark may be as big as it gets, but the scope of his music is still evolving.

Sonically, No Pressure is predominantly hip-hop, with the first ten tracks offering different blends of rap topped off with a handful of afrobeats and, finally, being crowned at the end with a gospel hip-hop cut featuring Ghanaian singer MOG. As far as the features go, Sark is known for collaborating mostly with his African peers but this time around he branches out further to feature a number of guests from around the world. Wale, Vic Mensa, and Giggs, the crème de la crème of rap in America and the UK respectively all make appearances, as well as Nigeria's Oxlade, South Africa's Cassper Nyovest, and his fellow Ghanaian artists Darkovibes and Kwesi Arthur.

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