#Okay100Women

FLAVIANA MATATA

OkayAfrica's 100 Women celebrates African women who are making waves, shattering ceilings, and uplifting their communities.

Flaviana Matata is a model, beauty pageant winner, humanitarian and entrepreneur. In 2007, she became the first Tanzanian to represent her country on the world stage, with a shaved head, at the Miss Universe competition. Matata placed sixth overall and went on to model for Tory Burch, Vivienne Westwood, Alexander McQueen. While she can still be seen in fashion campaigns and editorial shoots all over the world, the Tanzanian is building a reputation for herself as businesswoman and philanthropist in East Africa.


Matata is Founder and CEO of the non-profit organization, The Flaviana Matata Foundation (FMF), which empowers young, orphaned girls in Tanzania through education, training, and micro-finance projects to improve their livelihoods. To date, FMF has provided school supplies to over 3,000 girls. In 2016, Matata launched her own nail polish line called Lavy Products. The first shipment sold out in two weeks showing that this top model is business savvy, and poised for a successful future as an entrepreneur.

—MB

Interview

Interview: Wavy The Creator Is Ready to See You Now

The multidisciplinary Nigerian-American artist on tapping into all her creative outlets, creating interesting things, releasing a new single and life during quarantine.

A trip canceled, plans interrupted, projects stalled. It is six months now since Wavy the Creator has had to make a stop at an undisclosed location to go into quarantine and get away from the eye of the pandemic.

The professional recording artist, photographer, writer, fashion artist, designer, and evolving creative has been spending all of this time in a house occupied by other creatives. This situation is ideal. At least for an artist like Wavy who is always in a rapid motion of creating and bringing interesting things to life. The energy around the house is robust enough to tap from and infuse into any of her numerous creative outlets. Sometimes, they also inspire trips into new creative territories. Most recently, for Wavy, are self-taught lessons on a bass guitar.

Wavy's days in this house are not without a pattern, of course. But some of the rituals and personal rules she drew up for herself, like many of us did for internal direction, at the beginning of the pandemic have been rewritten, adjusted, and sometimes ditched altogether. Some days start early and end late. Some find her at her sewing machine fixing up thrift clothes to fit her taste, a skill she picked up to earn extra cash while in college, others find her hard at work in the studio, writing or recording music.

Keep reading... Show less

get okayafrica in your inbox

popular.

The 10 Songs You Need to Hear This Week

Featuring Wizkid, Alicia Keys x Diamond Platnumz, Manu WorldStar, Maya Amolo, La Dame Blanche and more.