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FLAVIANA MATATA

OkayAfrica's 100 Women celebrates African women who are making waves, shattering ceilings, and uplifting their communities.

Flaviana Matata is a model, beauty pageant winner, humanitarian and entrepreneur. In 2007, she became the first Tanzanian to represent her country on the world stage, with a shaved head, at the Miss Universe competition. Matata placed sixth overall and went on to model for Tory Burch, Vivienne Westwood, Alexander McQueen. While she can still be seen in fashion campaigns and editorial shoots all over the world, the Tanzanian is building a reputation for herself as businesswoman and philanthropist in East Africa.


Matata is Founder and CEO of the non-profit organization, The Flaviana Matata Foundation (FMF), which empowers young, orphaned girls in Tanzania through education, training, and micro-finance projects to improve their livelihoods. To date, FMF has provided school supplies to over 3,000 girls. In 2016, Matata launched her own nail polish line called Lavy Products. The first shipment sold out in two weeks showing that this top model is business savvy, and poised for a successful future as an entrepreneur.

—MB

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Photo Courtesy of Uzo Aduba

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As a child Uzoamaka Aduba was insecure about a great many things. Her name and the now-famous gap in her teeth were among the number. "My mom would try to impress upon me constantly, 'Don't you know that in Nigeria, a gap is a sign of beauty? It's a sign of intelligence.' I'm like, 'We don't live in Nigeria, mom. We live in Medfield, Massachusetts.'" Thirty-seven-year-old Aduba is quite the opposite—dramatically, if you will. Currently chatting from a mountainside village in Mendoza, Argentina, she exudes total self-possession, and is crystal clear on not just her beauty and her talent, but on what she stands for ("Equality for all. Full stop.") and even her privilege.

"Whatever I think is hard is nowhere near what hard is. First solid lesson. Anything that I considered to be difficult, I don't have to reach that far back into my history and to my community stories to know what hard really looked like," the Nigerian-American actress states in a definitive tone. "Hard is moving to a country where you know no one and have five children. Hard is surviving a civil war. Hard is surviving polio. Hard is learning how to blend into a new culture without losing your own. You understand? Me figuring out which of the seven pairs of jeans I want to wear today is not hard."

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OkayAfrica's 100 Women

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Join two of last year's 100 Women honorees in celebrating 2018 list of trailblazing African women.

OkayAfrica has officially launched our annual 100 Women list to honor the many contributions of African women globally.

Last year's inaugural list featured a group of groundbreaking African woman who continue to shape culture and expand representation, and this year is no different.

Two of the women from our 2017 list, Nigerian actor, writer and comedian Yvonne Orji and her fellow Naija sister—writer, speaker and social critic Luvvie Ajayi—took the time out to share a special message of encouragement to the new honorees.

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The best afropop songs about Lagos, Nigeria's most populous city, are as much about the city as a whole as they are about select areas of special importance to individual artists.

Read on for our selection of The 9 Best Afropop Songs About Lagos. Listed in no particular order.

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Watch Joeboy's New Music Video 'All For You'

The buzzing Nigerian artist shares his latest single from his debut EP 'Love & Light.'

Rising artist Joeboy shares his new song and video "All For You," one of the standout tracks from his debut EP Love & Light.

The track follows the release of the artist's breakout singles "Baby" and "Beginning," and sees the artist dealing with a love interest who's facing an abusive partner.

"The song is basically about a girl in a relationship plagued by domestic violence," says Joeboy of the song and video. "The girl ends up falling in love with someone else who actually treats her right and therefore she ends up breaking up with her boyfriend because of him. It's a twisted love story between a girl and two guys."

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