Popular
Still from Youtube.

Jamaican Artist Spice Tackles Colorism and Skin Bleaching in New Music Video 'Black Hypocrisy'

"Black girls lose confidence, because they tie the word 'ugly' to a complexion."

Jamaican dancehall singer Spice, tackles colorism and skin lightening within the black community head-on with her new song and video "Black Hypocrisy."

The artist caused an uproar on social media yesterday when she posted a picture of herself that showed her with much lighter skin. The photo caused many to believe that the singer had bleached her skin, Vybz Kartel style, but today we learn that this was Spice's rather unconventional way of announcing the new song.



With the "Black Hypocrisy" video, the singer reveals that she struggled with self-image growing up due to her complexion and urges others to be confident in their skin, no matter the shade. She decries the prevalence of anti-black beauty standards within black communities. "I am black without apology," proclaims the artist as the music video begins.

"Was told I would reach further if the color of my skin was lighter," sings Spice. "I was made to feel inferior because society said brown girls look prettier." She calls out the hypocrisy shown by those within the community who encourage skin bleaching and praise lighter skin. "I get hate from my own race, yes that's a fact, cause the same black people, they say I'm too black."

Skin bleaching is a multi-billion dollar industry, with many women around the world being taught to believe that lighter skin will lead to upward mobility and overall success. The conversation around the demand for skin bleaching products sprung up once again late last year when German-owned skincare brand Nivea put up billboards across several West African countries that promised "visibly lighter skin" to those who used their products.

No matter how odd the marketing for the song may have initially been (though we must say whoever created the "bleached" version of Spice is a photoshop mastermind), it's refreshing to see artists take on widespread societal issues such as colorism through their artistry. Watch the 'Black Hypocrisy" music video below.

Spice - Black Hypocrisy (Official Music Video) www.youtube.com

Popular
(Photo by Dan Kitwood/Getty Images)

'This Is One Too Many'—African Union Condemns the Murder of George Floyd

"The African Union is distressed to witness yet another unwarranted execution of another African-American male."

The African Union Commission, has condemned the police killing of George Floyd and denounced ongoing racism against Black people in the United States.

In a statement released on Friday, the chairman of the African Union (AU), Moussa Faki Mahamat, recalled the Union's "Resolution on Racial Discrimination" which was established during the AU's First assembly in 1964, which denounces racism against African-Americans in the US. "The Chairperson of the African Union Commission firmly reaffirms and reiterates the African Union's rejection of the continuing discriminatory practices against Black citizens of the United States of America," read the statement.

Keep reading... Show less

get okayafrica in your inbox

popular.

#JusticeForUwa, Nigerians Demand Answers for Student Killed in Church

Nigerians are outraged by the continued gender-based violence in the country following the death of 22-year-old student Vera Omozuwa in a Benin City church.