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James BKS Drops New Single 'No Unga Bunga' & Accompanying Visuals

James BKS Drops New Single 'No Unga Bunga' & Accompanying Visuals

French-born Cameroonian producer James BKS drops 'No Unga Bunga' and its music video. The new track, featuring The New Breed Gang, pays homage to the artist's late father and legendary musician, Manu Dibango.

French-born Cameroonian producer James BKS has recently released his latest single titled, "No Unga Bunga" as well as the accompanying music video. This is the artist's third track to be released under Idris Elba's record label, 7 Wallace, following the debut 2018 number, "Kwele". "No Unga Bunga", which features The New Breed Gang, also pays homage to the legacy of the artist's late father and legendary musician, Manu Dibango. The track is the official follow-up to "New Breed" which dropped last year and featured Q-Tip, Elba and Little Simz.

READ: 10 Essential Manu Dibango Songs

"No Unga Bunga" is a vibrant song with both an upbeat and infectious rhythm. The soundscape, whose instrumentals are insanely synergistic, is signature to the artist's style which fuses Afropop with hip-hop and dance. During a time when the world is reeling from the effects of the continued COVID-19 pandemic, "No Unga Bunga" is uplifting and in some way, signals the dawn of a new day. Additionally, the song samples the seminal 1998 track "Dust a Sound Boy" by reggae artist, Super Beagle. American rapper Kanye West has also sampled the same track in the past on his 2012 number "Mercy" featuring Big Sean, Pusha T and 2 Chainz.

The music video for "No Unga Bunga" is in perfect alignment with the feel of the track. The visuals are bold and tell the story of a musical revolution. And as the leader of this revolution, James BKS is aptly dressed in military fatigues and combat boots. The scenes transition from strong choreographed sequences to a shot of the artist wearing a neckpiece with an image of his late father playing the saxophone. The high production quality of the visuals, which were directed by Mahine Sef, make for an enviably crisp music video.

Speaking about the song to OkayAfrica, James BKS says the following:

"The song is about empowerement and heritage, being confident enough in yourself to believe that when something is meant to be yours it will be, no matter what people do or say to prevent it. You should always have faith in you and let skepticals think you're a fool. This song is a reminder to myself that I embrace my path, my late father was a legend and he showed me the way for me to create my own lane."

Watch the music video for "No Unga Bunga" below:

James BKS - No Unga Bunga (Official Music Video) www.youtube.com


Listen to "No Unga Bunga" on Apple Music:

Listen to "No Unga Bunga" on Spotify:

Interview

Interview: Terri Is Stepping Out of the Shadows

We talk to the Wizkid-signed artist about the story behind the massive hit "Soco" and his latest Afro Series EP.

Certain afrobeats songs have made in-roads in international markets and paved the way for the genre's ceaselessly-rising widespread recognition. Among these history-defining songs were D'banj's "Oliver Twist," Tekno's "Pana," Davido's "If" & "Fall," Runtown's "Mad Over You," and of course, Wizkid's "Soco." Wizkid released "Soco" under his label imprint, Starboy Entertainment in March 2018, and the song spread like wildfire across Africa and beyond. "Soco" was an Afro-pop wonder delivered at a time when the 'afrobeats to the world' movement was gathering steam, further cementing its electric nature. The Northboi-produced song was co-signed by celebrities across the world like Rihanna, Cardi B, and Paul Pogba and has accrued well over a hundred million streams across streaming platforms worldwide.

"Soco" was not only a trailblazer amongst mid-2010s afrobeats records, it was also the introduction of the first Wizkid-signed artist, Terri. Just weeks before "Soco" was released, Terri was discovered by Wizkid's longtime producer, Mutay, who saw him covering the song "Oshe" on social media.

Before "Soco," Terri Akewe was well on his way to fame. At fifteen, he had performed at street carnivals in his neighbourhood and, one time, was carried all the way home by neighbours after winning a Coca-Cola sponsored singing competition. Before his life-changing meeting with Wizkid, Terri had a seven-track EP ready for release, as well as a viral song titled "Voices." "One time I was on set with the video director T.G Omori, he told me that 'Voices' was the first time he heard of me" Terri tells me as we settle on a plush couch at his home in Lagos.

Regardless of Terri's initial career trajectory; signing to a label headed by afrobeats' biggest superstar was bound to accelerate his musical journey, and at the same time, cast a huge shadow of expectation on his career, especially given a debut as spectacular as "Soco." With his latest EP, Afro Series, powered by the sensational single "Ojoro," one thing is clear: Terri is stepping out of the shadows into his own spotlight and he is doing it on his own terms.

This interview has been edited and condensed for clarity.

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