Audio

Jovi Tackles Tribalism & Stereotypes In Cameroon On 'Et P8 Koi'

Cameroonian pidgin rapper and New Bell Music founder Jovi discusses tribalism and stereotypes on his new trap song, "Et P8 Koi."


In September Cameroonian pidgin rapper and New Bell Music head honcho Jovi delivered on the dance contest video clip for "CA$H," a roller coaster blend of Bikutsi hip-hop to follow up his five-track electro-pidgin rap Kankwe Vol. 1 EP. This month Jovi and Le Monstre (his production moniker) return with a new Cameroonian trap single, "Et P8 Koi" (which roughly translates to "so what"). According to a press release, the multi-lingual song tackles themes of tribalism and stereotypes in Cameroon. We asked Jovi to shed some light on why he felt the need to address these issues and what he's trying to say about them in his new song:

"Well, my country is really facing this problem due to the fact Cameroon is a country with over 200 Ethnic groups, speaking different languages and sometimes have a different culture. You have neighboring villages that don't even understand each other because their language and culture is different. And you have two languages that we inherited from our colonial masters: English and French. So this difference in culture and language can sometimes create a lot of division and prejudice."

"My message is you don't classify people based on their origins or cultural difference, religious beliefs. People are really different. Everyone is unique in his own way, and everyone deserves a chance. This song is my way of helping to bridge the gap that exists between the Anglophones (English speaking Cameroonians) and the Francophones (French speaking Cameroonians). If they can listen to my song together that's a good start."

Listen to Jovi's new single, "Et P8 Koi," below, and look out for its video to drop soon. For more from Cameroon watch our picks for the best Cameroonian tracks and videos to come out in July/August/September in our quarterly "Cameroon By Night" series.

Audio
Image via Sheila Afari PR.

9 Black Electronic Musicians You Should Be Listening To

Featuring DJ Lag, Spellling, Nozinja, Klein, LSDXOXO and more.

We know that Black queer DJs from the Midwest are behind the creation of house and dance music. Yet, a look at the current electronic scene will find it terribly whitewashed and gentrified, with the current prominent acts spinning tracks sung by unnamed soulful singers from time to time. Like many art forms created by Black people all over the world, the industry hasn't paid homage to its pioneers, despite the obvious influence they have. Thankfully, the independent music scene is thriving with many Black acts inspired by their forefathers and mothers who are here to revolutionize electronic music. Here are a list of the ones you should check out:

Keep reading... Show less

get okayafrica in your inbox

popular.

Kwesta Slams BMW South Africa’s Latest Advert For Using His Song Without Permission

Kwesta has called out BMW South Africa for blatantly using his song without his permission.