Video

Watch Cameroonian Rapper Jovi's 'CA$H' Video

Watch Cameroonian New Bell Music rapper Jovi's video for 'CA$H' directed by Ndukong.


Cameroonian pidgin rapper Jovi has continued to experiment with genres and samples ever since he burst on the scene in 2012 with his twisted mbira synth beat on “Don 4 Kwat." Most recently his restlessness led to the release of “CA$H,” an eclectic fusion between Bikutsi and hip-hop that showcased Jovi as an emcee with music sensibilities rooted in Cameroon. The song is a roller coaster blend of Pidgin, English, and French rap with an impressive guitar riff playing in the background. The audio version was originally released alongside a lyric video preview back in April, just a month removed from Jovi's excellent five-track electro-pidgin rap EP Kankwe Vol. 1. Jovi, who also produces under the moniker Le Monstre, founded his label New Bell Music in 2012 with Rachel Applewhite with the intention of bringing Cameroonian music to a wider audience. In a 2013 review of Jovi’s HIV (Humanity Is Vanishing), Bakwa magazine suggested his debut LP marked "the long awaited arrival of a self-assured emcee very conscious of his abilities, the vacuum in the genre, his audience’s expectations, and the right dose of hustle to assert his place.” Jovi continues to fill voids with his latest single and video. Directed by Ndukong (also known as February 16th), the video splices shots from a "CA$H" dance video contest. Watch it below. "CA$H" is out now on iTunes. For more from New Bell listen to singles from Jovi's labelmates Reniss and Sadrak.

Music

Listen to Tems' New EP 'If Orange Was A Place'

The buzzing Nigerian is also announcing her signing to Since '93/RCA Records and her placement as Apple Music's Up Next artist.

Tems is striking while the iron's hot and sharing her new 5-song EP, If Orange Was A Place.

The new release comes a few days after she dropped its lead single, "Crazy Tings," an addictive and bounce-heavy track produced by Ghanaian beatmaker GuiltyBeatz.

If Orange Was A Place also features a single guest appearance from American singer Brent Faiyaz — who lends his vocals to "Found" — and production from Jonah Christian. It was mixed and mastered by Spax.

The new EP comes alongside the news that Tems has signed to Since '93/RCA Records and been announced as Apple Music's latest Up Next artist.

Tems has been a highly-buzzing name in the last month with her feature on Drake's Certified Lover Boy, in which she appears on the song "Fountains," and for the massive popularity of her single alongside Wizkid, "Essence," which recently got a Justin Bieber remix.

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