Nasty C Celebrates The Success of His Album in His Latest Emotive Music Video

Watch Nasty C's music video for "Strings and Bling."

Exactly a year since Nasty C released his sophomore album Strings and Bling, the South African rapper releases the music video for the album's title track.

"Strings and Bling" is the second song on the album, and one of its highlights. The music video, which was directed and shot by Kyle White, sees the rapper/producer send the album's plaques to some prominent figures in South African hip-hop—from Slikour to Ms Cosmo. In the beginning of the video, the same people are seen responding to Nasty C's album in what looks like the album's first listening session.

Nasty takes the celebration to his fans. The music video is reminiscent of the one for "Hell Naw" from his 2016 debut album Bad Hair. Just with a glow-up.

Strings and Bling was announced to have gone double platinum last week, with every song going at least gold. The MC's IVYSON Tour was also one of the biggest and most successful South African hip-hop tours ever seen. Almost every stop was sold out, countrywide and in Namibia.

Watch the music video below, and revisit our review of Strings and Bling here, and photos from the album launch from last year here.

Photo: Alvin Ukpeh.

The Year Is 2020 & the Future of Nigeria Is the Youth

We discuss the strength in resolve of Nigeria's youth, their use of social media to speak up, and the young digital platforms circumventing the legacy media propaganda machine. We also get first-hand accounts from young creatives on being extorted by SARS and why they believe the protests are so important.

In the midst of a pandemic-rife 2020, the voices of African youth have gotten louder in demand for a better present and future. From structural reforms, women's rights, LGBTQ rights, and derelict states of public service, the youths have amplified their voices via the internet and social media, to cohesively express grievances that would hitherto have been quelled at a whisper.

Nigerian youth have used the internet and social media to create and sustain a loud voice for themselves. The expression of frustration and the calls for change may have started online, but it's having a profound effect on the lives of every Nigerian with each passing day. What started as the twitter hashtag #EndSARS has grown into a nationwide youth revolution led by the people.

Even after the government supposedly disbanded the SARS (Special Anti-Robbery Squad) unit on the 10th of October, young Nigerians have not relented in their demands for better policing. The lack of trust for government promises has kept the youth protesting on the streets and online.

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