Nasty C Celebrates The Success of His Album in His Latest Emotive Music Video

Watch Nasty C's music video for "Strings and Bling."

Exactly a year since Nasty C released his sophomore album Strings and Bling, the South African rapper releases the music video for the album's title track.

"Strings and Bling" is the second song on the album, and one of its highlights. The music video, which was directed and shot by Kyle White, sees the rapper/producer send the album's plaques to some prominent figures in South African hip-hop—from Slikour to Ms Cosmo. In the beginning of the video, the same people are seen responding to Nasty C's album in what looks like the album's first listening session.

Nasty takes the celebration to his fans. The music video is reminiscent of the one for "Hell Naw" from his 2016 debut album Bad Hair. Just with a glow-up.

Strings and Bling was announced to have gone double platinum last week, with every song going at least gold. The MC's IVYSON Tour was also one of the biggest and most successful South African hip-hop tours ever seen. Almost every stop was sold out, countrywide and in Namibia.

Watch the music video below, and revisit our review of Strings and Bling here, and photos from the album launch from last year here.


Join Us at Lot 45 For a Night of Music With DJs YB, AQ, & EPM

Come to An OkayAfrica Party.

Join us for a special night of culture and sounds curated and hosted by OkayAfrica at Lot 45 in Bushwick, Brooklyn.

An OkayAfrica Party will feature the sounds of standout afrobeat selector DJ YB, NYC-based South African-Guinean DJ AQ and EPM.

See you there!


Photo: Tiph / @nerdscarf

An OkayAfrica Party


July 19 at Lot 45

10pm - 4am

Free before 11pm with RSVP


Watch Stonebwoy's New Video For 'Tuff Seed'

"People have to realize that they have to be mentally strong and they have to know that they are seeds."

Stonebwoy comes through with the new single, "Tuff Seed."

The uplifting Streetbeatz-produced single sees the Ghanaian star singing about remaining tough and strong when facing life's issues. The accompanying music video for "Tuff Seed" was directed Adasa Cookey.

Stonebwoy recently stopped by Ebro Darden Apple Music Beats 1 radio show to talk about the new single. During that interview he also revealed that he has a new album coming in 2020.

"This story is an emotional one to me with everything that has been happening. I sat back and I got this inspiration," Stonebwoy mentioned in that interview. "People have to realize that they have to be mentally strong and they have to know that they are seeds. No matter what people do to them, or what they go through, they have to get down there, they have to be buried to grow into trees to grow fruit. This is a very inspirational song."

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News Brief
Image courtesy of ROK Studios.

CANAL+ Group Has Acquired Top Nollywood Studio ROK To Boost Original Content Development

This a huge feat for the 4-year-old Nigerian start-up.

ROK, Africa's leading film studio and international TV network, has been acquired by top French film and television studio, CANAL+ Group, for an undisclosed amount to boost original content development.

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