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Netflix Is Trolling DStv In Their Hilarious New Ad

How petty can you go?

Netflix's latest ad takes a not-so-subtle jab at South Africa's main pay TV service, DStv. The campaign takes a swipe at how tedious it is to install DStv, and how easy it to lose signal.

In the clip, you can see a man who works for Netflix going about the process of installing DStv (disguised as Netflix, because how petty can one go?), and then goes on to say that unlike their competitors', their service is hassle free.

The ad doesn't mention DStv or MultiChoice (the company that owns the TV service), but it's obvious the ad is making reference to the service.

Read: MultiChoice Wants Netflix To Be Regulated in South Africa

MultiChoice has lost more than 100,000 premium subscribers in the previous financial year, and it attributes that loss to the growth in popularity of streaming companies, mostly Netflix

The TV giant has been trying all it can to curb Netflix in South Africa. Last week, it called for the streaming service to be regulated, but more about that here.

Watch the Netflix ad below:

Interview
Photo: Benoit Peverelli

Interview: Oumou Sangaré Proves Why She's the Songbird of Wassoulou

We caught up with the Malian singer to talk about her new Acoustic album, longevity as an artist, and growing up in Mali.

When Oumou Sangaré tells me freedom is at her core, I am not surprised. If you listen to her discography, you'll be hard-pressed to find a song that doesn't center or in some way touch on women's rights or child abuse. The Grammy award-winning Malian singer has spent a significant part of her career using her voice to fight for the rights of women across Africa and the world, a testimony to this is her naming her debut studio album Moussolou, meaning Woman. The album, a pure masterpiece that solidified Oumou's place amongst the greats and earned her the name 'Songbird of Wassoulou,' was a commercial success selling over 250,000 records in Africa and would in turn go on to inspire other singers across the world.

On her latest body of work Acoustic, a reworking of her critically acclaimed 2017 album Mogoya, Oumou Sangaré proves how and why she earned her accolades. The entirety of the 11-track album was recorded within two days in the Midi Live studio in Villetaneuse in 'live' conditions—with no amplification, no retakes or overdubs, no headphones. Throughout the album, using her powerful and raw voice that has come to define feminism in Africa and shaped opinions across the continent, Oumou boldly addresses themes like loss, polygamy and female circumcision.

We caught up with the Malian singer at the studio she is staying while in quarantine to talk about her new album, longevity as an artist, and growing up in Mali.

This interview has been edited and condensed for clarity.

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