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These American Artists Are Loving Nigerian Pop On Instagram

Alicia Keys, Swizz Beatz, Jay Electronica, Drake and Jay Z are showing their affinity for Nigerian pop through a bunch of Instagram posts.


It's no secret that West African artists have been blowing up all over the American and European market for years now. A recent wave of new transatlantic collaborations has seen Nigerian and Ghanaian artists featured on tracks alongside some of hip-hop's biggest names — a trend that can be traced back to Akon's rise and Kanye West signing D'banj which has recently sparked joint efforts from Meek Mill and DavidoSarkodie and Ace Hood, Don Jazzy and Jay Electronica, Fetty Wap and Ayo, Rick Ross and P-SquareWizkid getting remixed by Drake and Skepta, and more. On top of the numerous collaborations, we've come across some Instagram gems of artists like Swizz Beatz, Alicia Keys, and Jay Z showing their affinity for Nigerian pop, check them out below.

Swizz Beatz jumping on Wizkid's "Ojuelegba" wave.

Alicia Keys also getting in on the action. 

This song makes me happy🌟🌟🌟 #goodvibes @wizkidayo 🌟🌟🌟🌟

A video posted by Alicia Keys (@aliciakeys) on

Then, water dancing to Skales' "Shake Body." 

#AKwaterdance with you-know-who on the adlibs 😂😂😂😂😂👯👯🐠🐠🏊🏽💃🏽

A video posted by Alicia Keys (@aliciakeys) on

And the couple dancing to L.A.X and Wizkid's "Caro."

Happy Feet jamming @wizkidayo

A video posted by Alicia Keys (@aliciakeys) on

Jay Electronica in Don Jazzy's studio while recording "Get Down."

Studio Session with rapper extraordinaire Jay Electronica @THETALENTEDMRFLOWERS #SMD #RocNation @Rocnation

A photo posted by Don Dorobucci (@donjazzy) on

Davido linking up with Future in Atlanta.

OBO X HENDRIX 😈

A photo posted by Davido Adeleke (@davidoofficial) on

(North American) Drake repping the cover art to his Wizkid remix alongside Skepta.

@wizkidayo @skeptagram

A photo posted by champagnepapi (@champagnepapi) on

And, of course, H.O.V.A. and Ice Prince.

🙏 #Roc The story Loading... Ice|Hov

A photo posted by Panshak Zamani (@iceprincezamani) on

Interview

Adekunle Gold Is Living His Best Life

We speak to the Nigerian star about how marriage and fatherhood have led him to find both newfound happiness and newfound freedom as an artist.

''I'm having the time of my life,'' says Adekunle Gold over a Zoom call while seated in his office in Lagos. ''I'm making songs that are so true to my current energy, my current vibe.'' When I got on the call with the 34-year-old artist on a Wednesday afternoon, the first thing I noticed was his hair tied up in little braids, the second was his wide smile. As we speak, the crooner laughs multiple times but it's his aura that shines through the computer screen, it lets you know better than his words that he's truly having the time of life.

Born Adekunle Kosoko, the popular Nigerian singer got married barely two years ago to fellow artist Simi. Last year, the power couple welcomed their first child. As we talk, Gold points to his journey as a father and a husband as some of the biggest inspirations at the moment not just as far as music goes but as his perspective in life and how he now approaches things.

''My [artistry] has changed a lot because being a father and being a husband has made me grow a lot and more.'' Adekunle Gold tells OkayAfrica. ''It has made me understand life a lot more too. I'm feeling more responsible for people. You know, now I have a kid to raise and I have a wife to support, to be a real man and husband and father for.'' He credits this journey with both his newfound happiness and a newfound freedom as an artist.

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