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This On the Run Tour II Promo Poster References a Vintage Senegalese Film You Need to Check Out

The image of Beyoncé and Jay-Z on a motorbike is inspired by a scene from Djibril Diop Mambéty's 1973 film Touki Bouki.

If you haven't heard the news by now, Beyoncé and Jay-Z are going on tour again this summer, for the On the Run Tour II.

The couple shared the news this morning, with Beyoncé taking to Instagram to share a video announcement and two black and white promo pics of her and Jay-Z in their signature Bonnie and Clyde-inspired personas.

While we already appreciated the campaign's artistic vision, Sierra Leonian-Guinean multidisciplinary artist Ejatu Shawwho we interviewed late last year about her dreamy photo series Polypointed out another detail that makes the tour's aesthetic vision even more noteworthy.

One particular shot of Beyonce and Jay-Z riding a motorbike trimmed with a bull's skull, references a scene from the 1973 Senegalese film Touki Bouki.


This is far from the first time, the artists have looked to the continent for creative inspiration.

"Whilst doing visual research for my photography project Poly back in October, I developed a deep interest in Senegalese film," Shaw tells OkayAfrica.

"Seeing the striking images from the On the Run Tour II promo today, I was immediately reminded me of an iconic scene from the brilliant Djibril Diop Mambéty's Touki Bouki, which pictures main characters Mory and Anta journeying on Mory's motorbike which is embellished with bull horns."

The film's premise is one of love, adventure and escapism—themes that Carters also famously embody.

Shaw broke down the film's plot event further:

"Their main goal is to flee to Paris, which to them is a promised land with better opportunities and a life of glamour. The motorbike is a pretty important part of the film, present in the scene where Anta and Mory make love (another very iconic and beautiful scene), but also used as a symbol of Mory's connection to his Senegalese roots, and we later see in the movie his reluctance to move to Paris, when he leaves the ship that is supposed to take him in the promised land to go ahead and seek his bike, showing he values his heritage more."

The Wolof language film premiered at Cannes in 1973, but wasn't released in the US until 1991. Watch the trailer below. The On the Run Tour II begins June 6 in Cardiff, UK. Tickets go on sale starting March 14.

Interview

A Candid Conversation With Olamide & Fireboy DML

We talk to the Nigerian stars about the hardest lessons they've learned, best advice they've ever been given and what Nigeria means to them.

Olamide and Fireboy DML have been working together for three years, but the first time they sit down to do an interview together is hours after they arrive in New York City on a promo tour.

It's Fireboy's first time in the Big Apple — and in the US — and the rain that's pouring outside his hotel doesn't hinder his gratitude. "It's such a relief to be here, it's long overdue," he tells OkayAfrica. "I was supposed to be here last year, but Covid stopped that. This is a time to reflect and refresh. It's a reset button for me."

Olamide looks on, smiling assuredly. Since signing Fireboy to his YBNL Nation label in 2018, he's watched the soulful young singer rise to become one of Nigeria's most talked-about artists — from his breakout single, "Jealous," to his debut album Laughter, Tears & Goosebumps, hit collabs with D.Smoke and Cuppy, and his sophomore release, Apollo, last year.

Even while he shares his own latest record, UY Scuti, with the world, Olamide nurtures Fireboy's career with as much care and attention as he does his own, oscillating between his two roles of artist and label exec seamlessly. His 2020 album Carpe Diem is the most streamed album ever by an African rap artist, according to Audiomack, hitting over 140 million streams. When Olamide signed a joint venture with US-based record label and distribution company, Empire, in February last year he did so through his label, bringing Fireboy and any other artist he decides to sign along for the ride, and establishing one of the most noteworthy deals on the continent.

Below, Olamide & Fireboy DML speak to OkayAfrica about their mutual admiration for each other, what makes them get up in the morning and how they switch off.

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