Video

Priddy Ugly’s Music Video for ‘Smokolo’ is Centered on Family and Hustling

Watch Priddy Ugly's latest music video for 'Smokolo.'

Priddy Ugly's music videos always stand out. The South African rapper's latest visuals for his 2017 song "Smokolo" from his debut album E.G.Y.P.T, are equally gripping.


The video was directed by Armsdeal of CideFX Films.

It follows the song's narrative, as Priddy raps about hustling (smokolo), while he can also be seen wearing a school uniform and going about his business. The other storyline in the video is of a grown up Priddy who works at a CD shop and a pizza joint to make ends meet.

With appearances from Priddy's family (mother, father, sister, uncles, friends and his girlfriend), the video is celebratory—the MC reflects on the past and shows his life in present day. You can see him visit his family and juggle a soccer ball with his dad.

Him and his producer Wichi 1080 can also be seen rolling around in a living room in the city—remember DJ Jazzy Jeff and The Fresh Prince's video for "Summertime"?

Watch the music video for "Smokolo" below, and pick up a copy of E.G.Y.P.T DLX here, or stream it underneath. Click here for more Priddy Ugly coverage on OkayAfrica.

Priddy Ugly - Smokolo (Official Music Video) www.youtube.com



Music

6 Samples From 'Éthiopiques' in Hip-Hop

A brief history of Ethio-jazz cultural exchange featuring songs by Nas & Damian Marley, K'naan, Madlib and more.

This article was originally published on OkayAfrica in March, 2017. We're republishing it here for our Crossroads series.

It's 2000 something. I'm holed up in my bedroom searching for samples to chop up on Fruity Loops. While deep into the free-market jungle of Amazon's suggested music section, I stumble across a compilation of Ethiopian music with faded pictures of nine guys jamming in white suit jackets. I press play on the 30 second sample.

My mind races with the opportunities these breakbeats offered a budding beat maker. Catchy organs, swinging horns, funky guitar riffs, soulful melodies and grainy and pained vocalists swoon over love lost and gained. Sung in my mother tongue—Amharic—this was a far cry from the corny synthesizer music of the 1990s that my parents played on Saturday mornings. I could actually sample this shit.

The next day, I burn a CD and pop it into my dad's car. His eyes light up when the first notes ooze out of the speakers. “Where did you get this?" He asks puzzlingly. “The internet," I respond smiling.

In the 1970s my dad was one of thousands of high school students in Addis Ababa protesting the monarchy. The protests eventually created instability which lead to a coup d'état. The monarchy was overthrown and a Marxist styled military junta composed of low ranking officers called the Derg came to power. The new regime subsequently banned music they deemed to be counter revolutionary. When the Derg came into power, Amha Eshete, a pioneering record producer and founder of Ahma Records, fled to the US and the master recordings of his label's tracks somehow ended up in a warehouse in Greece.

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