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Priddy Ugly’s Music Video for ‘Smokolo’ is Centered on Family and Hustling

Watch Priddy Ugly's latest music video for 'Smokolo.'

Priddy Ugly's music videos always stand out. The South African rapper's latest visuals for his 2017 song "Smokolo" from his debut album E.G.Y.P.T, are equally gripping.


The video was directed by Armsdeal of CideFX Films.

It follows the song's narrative, as Priddy raps about hustling (smokolo), while he can also be seen wearing a school uniform and going about his business. The other storyline in the video is of a grown up Priddy who works at a CD shop and a pizza joint to make ends meet.

With appearances from Priddy's family (mother, father, sister, uncles, friends and his girlfriend), the video is celebratory—the MC reflects on the past and shows his life in present day. You can see him visit his family and juggle a soccer ball with his dad.

Him and his producer Wichi 1080 can also be seen rolling around in a living room in the city—remember DJ Jazzy Jeff and The Fresh Prince's video for "Summertime"?

Watch the music video for "Smokolo" below, and pick up a copy of E.G.Y.P.T DLX here, or stream it underneath. Click here for more Priddy Ugly coverage on OkayAfrica.

Priddy Ugly - Smokolo (Official Music Video) www.youtube.com



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Boity's Hometown Takes Centre Stage In Her New Music Video

Boity has released the music video for her latest single 'O18's Finest' which features Maglera Doe Boy and Ginger Trill.

South African rapper Boity has finally shared the visuals for her latest single "018's Finest" featuring Maglera Doe Boy and Ginger Trill. The single comes off Boity's EP 4463, which dropped last December. Marked as a fan favourite "018's Finest" borrows from Boity's hometown dialing code. The 31-year-old rapper hails from Potchefstroom, affectionately known as Potch, a quaint town in South Africa's North West province. The music video highlights the lesser known aspects of hip-hop culture in the otherwise sleepy town.

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