Priddy Ugly’s Music Video for ‘Smokolo’ is Centered on Family and Hustling
Watch Priddy Ugly's latest music video for 'Smokolo.'
The video was directed by Armsdeal of CideFX Films.
It follows the song's narrative, as Priddy raps about hustling (smokolo), while he can also be seen wearing a school uniform and going about his business. The other storyline in the video is of a grown up Priddy who works at a CD shop and a pizza joint to make ends meet.
I don’t plan to slow down this year, neither should you. SMOKOLO - https://t.co/4dQeTjXSsb https://t.co/cBa3KCCuUX— SumtinNew\\UHHUH//Smokolo (@SumtinNew\\UHHUH//Smokolo)1554551825.0
With appearances from Priddy's family (mother, father, sister, uncles, friends and his girlfriend), the video is celebratory—the MC reflects on the past and shows his life in present day. You can see him visit his family and juggle a soccer ball with his dad.
Him and his producer Wichi 1080 can also be seen rolling around in a living room in the city—remember DJ Jazzy Jeff and The Fresh Prince's video for "Summertime"?
Priddy Ugly - Smokolo (Official Music Video) www.youtube.com