Video

Shaun Ross 'Defines Beauty' In Jonas Åkerlund's Short Film 'Beyond The Skin'

Albino male model Shaun Ross stars in 'Beyond The Skin,' a short film by Swedish director Jonas Åkerlund for #Define Beauty on NOWNESS.


For model and actor Shaun Ross, learning to love the skin you're in is a rallying cry as well as a way of life. The fast-rising star, who holds the distinction of being the first albino male model, embraces his uniqueness wholeheartedly and has appeared in videos for Beyoncé, Lana Del Rey and Katy Perry since he first burst onto the fashion scene a few years ago. Most recently, Ross shared his experiences growing up with albinism on NOWNESS for the final installment of their #DefineBeauty video series aimed at challenging stereotypical beauty ideals.

Directed by Swedish filmmaker Jonas Åkerlund, the frenetic, mind-bending video portrait offers an intimate look into Ross' ethos of self-love and acceptance as he wanders through Los Angeles recounting the taunts of schoolyard bullies. The film takes the form of a stream of consciousness interview spliced with footage from a handheld camera provided to Ross, and Åkerlund's gothic psychedelia captures Ross' triumph over naysayers perfectly. "He [Ross] took all those things that was negative for him in his life and turned them into something really positive," Åkerlund told NOWNESS. Scenes shot in the thick of Hollywood Boulevard's rubberneckers represent only a minute aggregation of the double takes Ross has encountered throughout his life, and at one point during the film he drops one of the most self-affirming quotables ever: "If people are always looking at you, give them something great to look at." Watch the short film below and learn more about Ross' In My Skin I Win campaign here.

Music

Interview: Ranks ATM Makes ‘Substance Music’

South African hip-hop artist Ranks ATM on his latest EP 'Substance Music', working with Riky Rick and his crew African Trap Movement's new chapter.

Ranks ATM demands to be taken seriously. With every successive release, listeners are bound to pick up on both his personal and artistic growth. His latest EP, Substance Music, released towards the end of 2020, is an honest body of work that sees the artist divulge some aspects of his life while remaining playful and entertaining.

Young2unn, who produced a majority of the project, gave Ranks ATM beats that primarily consist of keys and strings cushioned by atmospheric pads and ethereal vocal samples panned for effect. The music is soulful enough for Ranks to tell his story and gritty enough to maintain his street aesthetic.

On Substance Music, the artist strikes the balance between playful banter and poignant expression of emotions. It's what makes his raps believable in general—he presents himself as a complete human who feels pain at times but also feels himself. Songs such as "Die For Me" and "How Could It Be" are laced with specific details that could have only been extracted from his life experiences, for instance, on the former, he raps, "You cheated on me with a gym freak, you did me dirty."

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Joeboy Shares Visuals for New Track 'Lonely'

Joeboy has dropped the music video for his latest track 'Lonely'. The endearing track features on his upcoming debut album 'Somewhere Between Beauty & Magic'.