Op-Ed

Is South Africa’s '80s Bubblegum Pop Music Making a Comeback?

A few South African contemporary pop artists—AKA, TRESOR, NaakMusiQ—have been flirting with the genre that was popular in the 1980s.

In 2016, the South African rapper AKA decided he was done operating within the confines of rap. He rebranded himself as a pop star. On the country's biggest TV music show, Live Amp, AKA performed a brand new song that was an indicator of the new direction he was taking with his music.

In the song, which was titled "One Time," AKA sampled 80s bubblegum group Future's "Party Weekend." He added his trademark bass line and sang about the ongoing blesser-blessee trend that had swept South Africa in those years.


Future - Party Weekend www.youtube.com

The next set of singles the newly announced pop star released was "The World is Yours" and "Caiphus Song," which he premiered on the popular Idols SA TV show. "Caiphus Song" assumed that title from the obvious sample of South African jazz and bubblegum legend Caiphus Semenya's "Matswale." AKA's trademark bass line made an appearance once again, this time around anchoring a bouncy rhythm that inspires South Africa's infamous wedding dance routines. "Caiphus Song" was reminiscent of the 80s, not just because of the Caiphus Semenya sample, but also because of its similarities to the wedding dance music made by Platform One, a group that was popular in the 80s and early 90s for songs like "Carolina," "uMakoti," "Isencane" and more.

While in his previous album, 2014's Levels, AKA was sampling dance music and giving updates on his life through raps, in his new music he wasn't rapping at all—he sang with the aid of auto-tune.

AKA - One Time www.youtube.com

When AKA said he was becoming a pop star, he didn't mean western pop music, though it still plays a huge roll in his sound. He evidently meant '80s and '90s South African pop. He kept it current by adding elements such as the leading synthesizer on "Caiphus Song," and melodic vocals that were structured like raps.

Two years after the release of "One Time," AKA was hit with a lawsuit for the sample on the song, which he admitted to not having cleared because he couldn't find the artists.

Enos Thembinkosi Lubisi, one of the two surviving members of Future, was impressed by what AKA had done to their song. "I like the way he sings," he said. "His song reminds me of the music made in the '80s. I am pretty impressed with him. But next time he must give credit where it is due."

AKA's latest album, Touch My Blood, came with songs like "Sweet Fire," "Zone," "Jika" and "Mame," which boasted the explosive drum machine kicks of South Africa's bubblegum.

AKA - Sweet Fire (Official Audio) www.youtube.com

Bubblegum was a slowed down version of disco and funk, which was popular in the 80s in the US. Popular African musicians have often looked at the west for inspiration, from Fela Kuti's overt James Brown inspiration, and the imported beepop of Hugh Masekela, to the souled out version of disco and funk that became bubblegum.

Bubblegum was characterized by the tangy and colorful synths and explosive TR-808 drum machine rhythms, with a tempo that was lower than disco's. Classic examples of South Africa's bubblegum include "Umqombothi" by Yvonne Chaka Chaka, "Korobela" by Kamazu, "Weekend Special" by Brenda Fassie, "We Can Dance" by Chicco Twala, "Angelina" by Caiphus Semenya.

Yvonne Chaka Chaka - Umqombothi (South Africa) www.youtube.com

Last year, one of the biggest South African pop songs was "Ntombi" by NaakMusiQ and Bucie. The song is unashamedly inspired by bubblegum from Naak's vocals whose influences could be anyone from Kamazu to Ali Katt, to the bubblegum trademark synths which screech and squirt the colorfulness of the genre that defined the 80s in South African pop.

"This is 80s, man, the influence was Brenda [Fassie]," Naak said during an interview on the popular Metro FM radio show The Drive with Masechaba & Mo Flava. "I didn't even think I wanted to do music at that point in time. But our parents loved this kind of music. It brought happiness into our households, our parties and our gatherings."

NaakMusiq ft Bucie - Ntombi (Official Music Video) www.youtube.com

Masechaba added that the song took her back to the days of Sgudi Snaysi, a sitcom that was popular in the early 90s. The show's theme song was a bubblegum track, as it was the popular genre at the time.

A few weeks ago, South Africa-based Congolese musician TRESOR, teamed up with AKA for another bubblegum-leaning tune, "Electric Night." The song draws from the inspiration of bubblegum—disco. In the video, TRESOR and AKA perform under strobing disco lights and a shiny backdrop, channeling the music video style of that era, similar to what Daft Punk and Pharrell did on their disco-inspired collaboration "Get Lucky."

TRESOR - Electric Night ft. AKA www.youtube.com

TRESOR started experimenting with disco and bubblegum in his 2016 album, VII, and carried it through to his 2017 release The Beautiful Madness. On the cover of his latest album Nostalgia, TRESOR is doing the infamous album cover pose that was popular in the 80s and early 90s—he's laying on his side, supported by one arm. He's dressed in shiny attire, which is reminiscent of the 80s and early 90s.

What the likes of AKA and TRESOR are making isn't purely bubblegum, but it sure draws a lot from it. South African artists are referencing genres that came before them and adding a modern touch to it. TRESOR in his latest album, Nostalgia, experiments with different vintage genres including disco and mbhaqanga among others.

The few songs mentioned above may or may not be starting a new trend similar to when South African hip-hop artists' obsession with kwaito started in the early 2010s. leading to a new subgenre, new age kwaito, being created. Artists like Sjava and Muzi make progressive and exportable music that references vintage South African genres, ensuring their music resonates with both young and old. Which is not a new thing. The group Teargas incorporated Afropop in their hip-hop on some of their biggest hits like "Mhlobo Wami" and "Wake Up." A majority of the late HHP's hits sampled 80s and 90s songs—on "Anginamali," he sampled Chicco Twala's "I Need Some Money." But never has bubblegum existed so close to its pure form post-80s the way it is now, even if it's sporadic.

Nostalgia is a big thing among South African music fans, and maybe artists like AKA, NaakMusiQ and TRESOR know this, and are harnessing it to their advantage. Only time will tell if more artists will follow suit and lead to a fully fledged return of the popular 80s genre to modern South African pop music.

popular
(Screenshot from video)

Patoranking Drops an Amazing Video For ‘Open Fire’

The Nigerian star treats the world to the reality-bending visuals for the upbeat track.

The Nigerian fusion artist has hit us yet again with arrestingly stunning visuals to accompany his emphatic, bombastic and infectious music. Last week, the talented Patoranking gifted the world with the video for the track "Open Fire" featuring Busiswa and we somehow didn't see it until today. Believe us, it is a classic case of "better late than never."

Keep reading... Show less
popular
Phill Magakoe/Gallo Images via Getty Images

This Convicted Rapist Recited a Bizarre Poem to His Victim in Court

South Africans are angry that Nicholas Ninow was even allowed to recite the poem to his 7-year-old rape victim.

Last year, Nicholas Ninow raped a 7-year-old girl in the bathroom of Dros, a popular South African restaurant franchise in Silverton, Pretoria. Ninow, who has since been dubbed the "Dros Rapist", was working as a waiter at the restaurant and had followed the young girl when she visited the bathroom. News of the young girl's rape rocked the country and caused widespread outrage at a time when there has been a continued surge in rape, femicide and gender-based violence. A month ago, Ninow was found guilty of rape (as well as drug possession and defeating the ends of justice) by Judge Mokhine Mosopa. He will learn of his fate soon as sentencing proceedings begin today. However, Ninow has angered many South Africans after he recited a 48-line poem addressed to his victim as a way to allegedly show his remorse.

Keep reading... Show less
Video

Video: Mr Eazi On How He's Helping Young African Artists Grow

In 'Moments With: Mr Eazi,' the buzzing Nigerian star tells us about Banku music, being a serial entrepreneur, and how he's been pushing young African artists through his emPawa initiative.

Mr Eazi stopped by our offices in New York City during a packed round of promo around his new emPawa platform.

The Nigerian star sat down with OkayAfrica and spoke in-depth about his early days, how his friends all pooled money to help him get started, how his famous 'hat' look came about, the blend of Ghanaian & Nigerian sounds that make up Banku music and more recent things like collaboration with J Balvin and Bad Bunny.

Watch our Moments With video with Mr Eazi below.

Keep reading... Show less
popular
Asa 'Lucid' cover.

The 14 Songs You Need to Hear This Week

Featuring Asa, Patoranking x Busiswa, $pacely, Vagabon, Shane Eagle and more.

Every week, we highlight the cream of the crop in music through our Best Music of the Week column.

Here's our round up of the best tracks and music videos that came across our desks, which you can also check out in our Songs You Need to Hear This Week playlists on Spotify and Apple Music.

Follow our SONGS YOU NEED TO HEAR THIS WEEK playlist on Spotify here and Apple Music here.

Check out all of OkayAfrica's new playlists on Spotify and Apple Music.

Keep reading... Show less

get okayafrica in your inbox

news.

popular.