South African clothing designers and events organizers Patrick Visser and Raees Saiet introduce their YOH! On Sight Lookbook 2014.
YOH! is something of a sub-cultural institution in Cape Town and Johannesburg. The creative brainchild of South African event organizers and (more recently) street style gurus Patrick Visser and Raees Saiet, the YOH! brand started out as a monthly party series that combined film and music in Cape Town, before ultimately expanding to Joburg. It wasn't long until Visser and Saiet set their sights on multi-media realms, including radio (they host a show every Thursday on Assembly Radio) and blogging. Most recently they've made the move to style. Earlier this month YOH! unveiled its new lookbook featuring a streetwear line of black-white long plus short sleeve tees, golf shirts, sweatshirts, and beanies. "We came up with the concept for a monochromatic street look that draws on the minimalism of certain high fashion trends whilst maintaining South African relevance," YOH! says. Travys Owen, who's behind some pretty iconic photos of Petite Noir, shot the lookbook in his own apartment/pop-up studio. The team also enlisted We-Are-Awesome's Adriaan Louw to direct an accompanying video shot in various locations around Cape Town and featuring music from CT beatmaker Cutting Gems. Watch the short film below and scroll on for our full Q&A with YOH! founders Patrick Visser and Raees Saiet.