Style

Pan-African Streetwear Label Finchitua Goes Intergalactic

Finchitua's newest capsule collection is a dive into future fantasy.

Feiruza Mudessir is in her creative studio in Dubai, a picture of contained nervous energy, surrounded by the organized chaos of her designs. She is the brand owner and head designer of Finchitua, a label producing distinctly pan-African streetwear. Until now, they have delivered exuberant denim clothing that is cut fearlessly, acid-washed, and then adorned with tribal designs: where '90s hip-hop meets the ancient and colorful patterns of Mudessir's Ethiopian heritage. Her latest collection charters new territories. Finchitua, it seems, has gone intergalactic. Exploring the fabric of Outerspace.

Mudessir is well-poised, but under this polished surface, I sense that distractions from the steely focus she keeps on her business gnaw away at her. There are things to do. It is unsurprising, as from the age of 13 she has been facing the world more alone than others do. She may have had the privilege of a boarding school education in India but after being sent off with her sister, she has largely been cut off from her parents.

There is no hiding how much her clothes are wrapped in the sense of her own forged identity. These designs not only keep her rooted in her heritage but tell the world of her own personal journey. "I want people to know where I am from through the fabrics and patterns of Ethiopia, India, and the UAE," she says. "And if people say 'I love it but where am I going to wear it?' I simply tell them that you don't need a special occasion to wear something beautiful. Stand up and be yourself."

Keep reading... Show less

get okayafrica in your inbox

popular.

Wekafore Releases Fela Kuti Inspired Collab With Daily Paper

The one-of-a-kind 'The Spirit Don't Die' capsule collection celebrates African heritage and a hope for a brighter future.