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British Fashion House Disastrously Attempts to Trademark 'Yoruba'

Timbuktu, a British outdoor clothing brand, has recently caused quite the stir after it was revealed that it attempted to trademark the term 'Yoruba' back in 2015.

In the latest episode of cultural appropriation, British fashion house, Timbuktu, has caused outrage after it was revealed that the company had filed to trademark the term "Yoruba" — a distinct Nigerian tribe — back in 2015 at the UK's Intellectual Property Office. The revelation was made after Gbemisola Isimi, the founder of a cultural centre in London, attempted to trademark the phrase "Yoruba Stars" but was challenged by Timbuktu on the basis of similarity as they had already registered "Yoruba".

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Kimberly Anthony’s Bold Take On Fashion

Dubbed one of the coolest fashionistas in Paris, the Togolese creative talks her brand G.Y.D. Studio, journey up the fashion echelons and creating clothes that encourage authenticity.