Music
Photo by Tseliso Monaheng.

Interview: Amarafleur Has Stopped Caring

With the release of her debut EP '... And Then I Stopped Caring', South African R&B and soul singer Amarafleur signals a newfound self-confidence in her music.

Besides her 2019 single "DontLetGo" and the 2020 track "Reckless", fans of Joburg-based singer Amarafleur's soothing vocals had to be satisfied with her collaborations with the likes of Xenlaii, ECHLN, and Maramza as they waited for her to release a larger body of solo work. That day finally came with the release of her debut EP ...And Then I Stopped Caring, a three-track offering that sees the songstress overcome her fear of judgment and explores personal themes that include growth, anxiety, and intimacy.

The journey that led to the release of the EP began in 2019 after the release of "DontLetGo", which found Amarafleur in a space where she was doubting whether she had done enough creatively for the song, causing her to promote it less than it deserved. In looking back at this period, she was able to identify the reason that, up to then, had prevented her from releasing more music. "I realised it was because I cared about what happened when the music was out to others too much, so you're not creating anything," she says. "And that is how I got to the point where I decided to write what I wanted to write, make sure that what I feel is at the fore of the music-making process. I decided that this time it's about the end product and how I feel about it first before how the audience will feel about it."

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