Photos

This Week In Photos: Amarachi Nwosu

OkayAfrica contributor Amarachi Nwosu shares photos from an editorial that reshapes the notion of gender norms through imagery.

This is the fifth installment of our weekly photo series, featuring the work of African photographers.


This week, we feature the work from OkayAfrica contributor and prolific creative, Amarachi Nwosu.

Nwosu gives us images from the editorial shot on location in Nigeria, Formless, where she hopes to reshape norms pertaining gender roles and also the mainstream idea of African culture and design through imagery.

In collaboration with stylist Daniel Obasi featuring designs from Orange Culture, Iamsigo, Gozel Green and Maxive, Nwosu and Obasi want Flawless to show the beauty of African culture and connect with a diverse audience.

I had Nwosu comment on her creative process with this editorial, because she just drops gems for days:

"Fashion photography is very unique because it is a genre that really allows you to have control over the direction and overall vision behind images. Unlike my photojournalism work, my fashion based shoots tend to involve a team of people, so it's really important to work with people who understand the direction and bring something unique to the table. I chose to work with Daniel because his projects always tell a unique story and his styling blurs gender lines, which I feel is very unique to see in Nigeria.

I had put together mood boards weeks in advance because I really wanted their body movement to evoke emotion and tell a story. Luckily, the models already had a great sense of movement and they were able to bring it alive exactly how I envisioned.

We also wanted to choose a natural location with a minimal backdrop to bring more attention to the details of the clothing and silhouettes. The one element that I stressed to Daniel prior to the shoot was use of color. I want color to be a common theme in my work because I love the way it contrast and brings attention to an image. For me, color makes people, environments and details come alive.

Overall, it was an amazing team that was able to make this editorial what it was. From the make up to styling to models, we were able to build off of one another and elevate the imagery.

Take a look at Flawless below:

Female Look: Iamsigo. Male Look: Iamsigo pants and jacket. Gozel Green top. Photo by Amarachi Nwosu.

Female Look: Orange culture top, Orange culture shorts (inside), Gozel Green Skirt. Male Look: Orange Culture top, Iamsigo pants (inside), Gozel Green Skirt. Photo by Amarachi Nwosu.

Female Look: Iamsigo Fringe top, Gozel Green Dress. Male Look: Gozel Green bluse, Maxive shorts. Photo by Amarachi Nwosu.

Female Look: Iamsigo. Male Look: Iamsigo pants and jacket. Gozel Green top. Photo by Amarachi Nwosu.

Female Look: Orange Culture top, Orange Culture shorts (inside), Gozel Green Skirt. Male Look: Orange Culture top, Iamsigo pants (inside), Gozel Green Skirt. Photo by Amarachi Nwosu.

Female Look: Iamsigo Fringe top, Gozel Green Dress. Male Look: Gozel Green bluse, Maxive shorts. Photo by Amarachi Nwosu.

Credits

Photographer: Amarachi Nwosu (@amaraworldwide)

Stylist: Daniel Obasi (@Iamdasidy)

Makeup Artist: Kemi Awoemi (@j0rdanna)

Male Model: Chima Boluwatife of MSA Models (@justifiedchima)

Female Model: Ifeoma Nwobu (@ifeoma_nwobu)

Interview

A Candid Conversation With Olamide & Fireboy DML

We talk to the Nigerian stars about the hardest lessons they've learned, best advice they've ever been given and what Nigeria means to them.

Olamide and Fireboy DML have been working together for three years, but the first time they sit down to do an interview together is hours after they arrive in New York City on a promo tour.

It's Fireboy's first time in the Big Apple — and in the US — and the rain that's pouring outside his hotel doesn't hinder his gratitude. "It's such a relief to be here, it's long overdue," he tells OkayAfrica. "I was supposed to be here last year, but Covid stopped that. This is a time to reflect and refresh. It's a reset button for me."

Olamide looks on, smiling assuredly. Since signing Fireboy to his YBNL Nation label in 2018, he's watched the soulful young singer rise to become one of Nigeria's most talked-about artists — from his breakout single, "Jealous," to his debut album Laughter, Tears & Goosebumps, hit collabs with D.Smoke and Cuppy, and his sophomore release, Apollo, last year.

Even while he shares his own latest record, UY Scuti, with the world, Olamide nurtures Fireboy's career with as much care and attention as he does his own, oscillating between his two roles of artist and label exec seamlessly. His 2020 album Carpe Diem is the most streamed album ever by an African rap artist, according to Audiomack, hitting over 140 million streams. When Olamide signed a joint venture with US-based record label and distribution company, Empire, in February last year he did so through his label, bringing Fireboy and any other artist he decides to sign along for the ride, and establishing one of the most noteworthy deals on the continent.

Below, Olamide & Fireboy DML speak to OkayAfrica about their mutual admiration for each other, what makes them get up in the morning and how they switch off.

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