#Okay100Women

TONY GUM

OkayAfrica's 100 Women celebrates African women who are making waves, shattering ceilings, and uplifting their communities.

Tony Gum was dubbed “The Coolest Girl in Cape Town” by Vogue in 2015. Gum is a self-described “artist in learning” who increased her influence by taking advantage of social media. She creatively directs her own photoshoots which are heavily influenced by Wes Anderson and Jamaican Rastafarians.




Gum is also the Co-Founder of The Local Collective, a production company she formed with her Insta-fan turned friend, Philia. The terribly-stylish twosome produce their own fashion film and photoshoots showcasing their athleisure and androgynous style selects. Gum’s self-promotion is proving positive for her artistry and she has received a Pulse Prize award nomination for her work. With a sharp eye for fashion and the world wide web, it seems that Gum’s artistry will be sticking around.



Read our OkayAfrica article on this cool kid and her creative curations.



-MB

Music

Interview: Ranks ATM Makes ‘Substance Music’

South African hip-hop artist Ranks ATM on his latest EP 'Substance Music', working with Riky Rick and his crew African Trap Movement's new chapter.

Ranks ATM demands to be taken seriously. With every successive release, listeners are bound to pick up on both his personal and artistic growth. His latest EP, Substance Music, released towards the end of 2020, is an honest body of work that sees the artist divulge some aspects of his life while remaining playful and entertaining.

Young2unn, who produced a majority of the project, gave Ranks ATM beats that primarily consist of keys and strings cushioned by atmospheric pads and ethereal vocal samples panned for effect. The music is soulful enough for Ranks to tell his story and gritty enough to maintain his street aesthetic.

On Substance Music, the artist strikes the balance between playful banter and poignant expression of emotions. It's what makes his raps believable in general—he presents himself as a complete human who feels pain at times but also feels himself. Songs such as "Die For Me" and "How Could It Be" are laced with specific details that could have only been extracted from his life experiences, for instance, on the former, he raps, "You cheated on me with a gym freak, you did me dirty."

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