Spotify Highlights Emerging South African Rapper Willy Cardiac as the Latest ‘RADAR Artist’

Willy Cardiac releases a new single "Fan of Me" and gets support from Spotify through the streaming platform's RADAR program.

Last week, Spotify announced the South African rapper Willy Cardiac as the second artist to join RADAR – Spotify's global emerging artists program featuring artists from over 50 markets worldwide. With the RADAR program, the streaming highlights and offers support for emerging artists.

This announcement coincided with the release of the young rapper's latest single "Fan of Me" which was released last week. The melodic trap banger features prolific Los Angeles singer Eric Bellinger, who, may have heard on songs by the likes of The Game, Chris Brown, Ne-Yo, BJ The Chicago Kid and others, if you haven't checked out his extensive catalog. Production on "Fan of Me" KindlyNxsh.


Willy Cardiac has built a buzz in the virtual streets since emerging circa 2017. Several of his singles ("Maniac Lullaby," "Flu," "Clout Chaser" etc.) have racked up tens of thousands of streams on SoundCloud. The song "Maniac Lullaby" is a collaboration with fellow new wave rapper The Big Hash. Earlier this year, the rapper performed at Riky Rick's annual festival Cotton Fest.

Willy Cardiac. Image courtesy of artist.


In a press release shared by Spotify, the young rapper was quoted as saying:

"I am thrilled to be chosen by Spotify to be a part of their RADAR program. All the hard work I have put into my music continues to be recognised and having Spotify support me on my journey will make my music accessible to millions of users around the world, from South Africa all the way to America. There's no limit to where your music can go."

According to Spotify, under the RADAR program, Willy Cardiac will be supported across different verticals. From first-hand editorial and on-platform support, to bespoke Spotify social media content to broaden his fan base and more.

The South African version of RADAR was launched in March, and the first artist highlighted was South African R&B sensation Elaine. The streaming platform also started the On Our RADAR: Africa playlist which highlights music from emerging talent.

With a move like this, Willy Cardiac will hopefully go from being a "SoundCloud rapper" to a fully-fledged star. Not a far-fetched feat if you ask us. But no need to take our word for it. Stream "Fan of Me" on Spotify and Apple Music and be sure to head over to the rapper's SoundCloud page to understand his evolution.



Willy Cardiac - Fan Of Me (Feat. Eric Bellinger) SOUTH AFRICA www.youtube.com

Interview
Photo: Benoit Peverelli

Interview: Oumou Sangaré Proves Why She's the Songbird of Wassoulou

We caught up with the Malian singer to talk about her new Acoustic album, longevity as an artist, and growing up in Mali.

When Oumou Sangaré tells me freedom is at her core, I am not surprised. If you listen to her discography, you'll be hard-pressed to find a song that doesn't center or in some way touch on women's rights or child abuse. The Grammy award-winning Malian singer has spent a significant part of her career using her voice to fight for the rights of women across Africa and the world, a testimony to this is her naming her debut studio album Moussolou, meaning Woman. The album, a pure masterpiece that solidified Oumou's place amongst the greats and earned her the name 'Songbird of Wassoulou,' was a commercial success selling over 250,000 records in Africa and would in turn go on to inspire other singers across the world.

On her latest body of work Acoustic, a reworking of her critically acclaimed 2017 album Mogoya, Oumou Sangaré proves how and why she earned her accolades. The entirety of the 11-track album was recorded within two days in the Midi Live studio in Villetaneuse in 'live' conditions—with no amplification, no retakes or overdubs, no headphones. Throughout the album, using her powerful and raw voice that has come to define feminism in Africa and shaped opinions across the continent, Oumou boldly addresses themes like loss, polygamy and female circumcision.

We caught up with the Malian singer at the studio she is staying while in quarantine to talk about her new album, longevity as an artist, and growing up in Mali.

This interview has been edited and condensed for clarity.

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