What was your first creation and how much have you grown since?

My initial creation for Adey Abeba was the Abyssinian dress—a geometric pattern dress that is commonly seen in Ethiopian traditional arts and symbolizes everlasting life. The Black Abyssinian dress is ankle-length with detailing splits on the side, perfect for a casual everyday look. It was a modest beginning, but since then, Adey Abeba has experienced remarkable growth. We have expanded our product line to include a diverse range of clothing and accessories, and have established a strong presence in both local and international markets. Our team has grown, and we have been able to create sustainable employment opportunities for local artisans. It has been an incredible journey of growth and learning.

What are the central themes in your work?

The core themes in my work revolve around celebrating African heritage and promoting sustainability. I draw inspiration from Ethiopia's rich cultural heritage and strive to incorporate traditional Ethiopian textiles, techniques, and motifs into modern, contemporary designs. Additionally, I am deeply committed to sustainability and ethical fashion, using locally sourced materials, supporting local artisans, and minimizing our environmental impact.

What would you do differently if you could start over, and why?

Looking back, I would have focused more on sharing my story with the press. While we prioritized building a strong customer community, we didn't emphasize press coverage as much. Press is crucial for building community and gaining exposure, so I would have included it in our strategy from the beginning. It's not about doing things differently, but rather adding more focus on press coverage.

What do you believe sets African designers apart from the rest of the world?

African designers bring a unique perspective to the fashion industry, drawing inspiration from our rich cultural heritage and diverse traditions. Our creations often feature vibrant colors, intricate patterns, and unique textures, setting us apart from the rest of the world. Additionally, African designers often prioritize sustainability, ethical fashion, and community empowerment, adding a distinctive social and environmental consciousness to our work.

Can you talk about your relationship with colors and accessories?

Colors and accessories play a significant role in my designs for Adey Abeba. I am inspired by the bold and vibrant colors that are often found in African textiles and traditional attire, and I strive to incorporate these colors into my designs in unique and creative ways. Accessories also hold importance in my designs, often integrating the design of accessories into the clothing itself. In the near future, we are excited to be adding more accessories to our line.

Where do you seek inspiration and how does it find you?

I seek inspiration from my Ethiopian heritage, the rich cultural traditions of Ethiopia, and the natural beauty of the country. I am constantly inspired by the diversity of African textiles, the craftsmanship of local artisans, and the stories behind traditional Ethiopian clothing. Inspiration often finds me through my travels within Ethiopia and around the world, interactions with local communities, and through research and exploration of traditional textiles and techniques. I also draw inspiration from global fashion trends, contemporary art, and nature, which I infuse into my designs to create a unique and modern aesthetic for Adey Abeba.