Rihanna has been killing it lately with the slow rollout of her new high-fashion brand, FENTY Maison. This launch makes her the first woman to establish a brand at LVMH, Konbini reports.

The powerhouse artist and businesswoman seeks to embrace a freedom from convention and rules with FENTY. "Women are forces of this earth. We are multifaceted, complex, vulnerable yet bulletproof, and FENTY speaks to all of our intricacies," she says on the brand's website. "Some days I want to be submissive, many days I'm completely in charge and most days I feel like being both….so it was imperative that we created a line versatile enough to embrace and celebrate us in that way."

A few images from the campaign shot by Nigerian photographer Ruth Ossai stopped us in our tracks as we wait for the online launch.

Ossai's sartorial, portrait style with scenic backdrops reminiscent of the photo booths we found our parents pose in front of at the functions growing up surely compliments Rihanna's aesthetic for her first collection.

Take a look at them below as we wait for more.