The massive SXSW showcase,Africa To The World, will be going down in Austin, Texas this week, presented by Digiwaxxand Bavent Street Live with media partner OkayAfrica.

The showcase will be bringing African music to SXSW like it's never been done before by presenting 30 African artists over three nights at the Highland Lounge.

The performances, taking place March 14-16, will feature cemented stars and buzzing acts like Moonchild Sanelly, Stonebwoy, Adekunle Gold, Efya, Anatii, Victoria Kimani, Major League DJz, Stanley Enow, and many more.

Check out OkayAfrica's playlists on Apple Music to hear more from these artists.

"The global embracing of African artists and love for the music and musicians out of Africa has been on an uptick... Notably, over the last four years, the representation of African artists at the renowned SXSW music festival has experienced tremendous growth, thanks to Digiwaxx Media, and W+R Projects who have continually produced showcases featuring African artists," says Hakeem Condotti, CEO of Bavent Street Live.

"To continue this momentum, Bavent Street Live has partnered with Digiwaxx Media, OkayAfrica, and Soundcity to offer an unprecedented experience—Africa To The World, a 3 day showcase featuring over 35 talented African musicians, representing 8 African countries, and covering various genres of music including reggae, hip-hop, RnB, and kwaito. Not all music out of Africa is 'afrobeats' and indeed this showcase is a true cross section of what Africa's music is about."

See the full schedule for the Africa To The World showcase at SXSW below.

Update 3/14: Unfortunately Falz, Yemi Alade and Alternate Sound will not be performing any longer.

Additional media partners include Sound City and Black Medley Entertainment. Powered by Dark Continent Sound.

For media enquiries and partnership opportunities please email info@baventstreet.live