Nollywood Romcom ‘The Wedding Party 2’ Is Breaking Box Office Records In Nigeria And London
It had the biggest opening day in both Nigeria and the UK for a Nollywood movie.
The Nigerian romantic comedy The Wedding Party 2 has grossed 312 million naira ($892, 000) in just 18 days, Pulse Nigeria reports.
The film, which came out in December 15, had the biggest opening for a Nollywood movie when it grossed 20 million naira ($55, 600) on its opening day, and 100 million naira ($278, 000) in five days.
The film is a sequel to 2016's The Wedding Party, which, with a gross of 450 million ($1, 251, 000) naira, is by far the largest gross for a Nollywood film. The film raked in 36 million naira on its opening day.
So I watched #TWP2 and honestly, I shouldn't have read bad reviews, the movie is amazing!
— Oyintare Abang (@oyin_beautiful) 20 December 2017
THE WEDDING PARTY 2 in the UK is breaking records! We are super excited. #TWP2 💃🕺💃🕺 pic.twitter.com/1Xx72kyteg
— EbonyLife Films (@ebonylifefilms) 2 January 2018
Tbh #TWP2 lived up to its hype🌸 pic.twitter.com/FRy02bplQg
— Opara Favour🎬 (@fhavor01) 30 December 2017
The sequel's success is attributed to aggressive marketing schemes–which include buses for filmgoers to screenings, and high VIP ticket sales after normal tickets were reported to have sold out.
The movie also achieved the feat of the biggest opening day for a Nollywood film in UK cinemas. It reportedly raked in £16, 000 ($22,000).
The Wedding Party 2 is currently showing in cinemas in the UK, Nigeria, Ghana, South Africa, Zambia, Kenya, Tanzania, Uganda, Togo, Burkina Faso, Niger, Senegal, Cameroon, Benin Republic, Guinea, Liberia.
You can watch the movie's trailer below.