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Here Are The African Artists To Catch At Coachella 2018

13 artists from Africa and its diaspora you should check out at this year's Coachella music festival.

It's that time of the year again. The upcoming Northern hemisphere summer means music festival season is about to start—and it all, as usual, kicks off with Coachella.

On top of the top billed acts like Beyoncé and Eminem there will be plenty of artists from Africa and its diaspora playing at what is arguably the biggest American music festival of the year.

Check out our list of artists to check out at Coachella 2018 below and see the full line-up and set times here.


Wizkid

Of course, the Starboy himself Wizkid will be repping Nigeria and Africa at this year's Coachella, where he's promised to bring several guests out. He tweeted: "We taking that African culture to Coachella this year by the way, and I'm bringing out everybody."

Set Times & Details

Black Coffee

South African house DJ/producer and huge star Black Coffee will be holding down the decks this year and getting the party started at the Mojave stage. Having appeared on Drake's More Life, he'll surely be playing to some newer fans while acquiring many more in the process.

Set Times & Details

MHD

MHD is the French rapper of Guinean and Senegalese descent who's been leading an "Afro Trap" revolution out of his base in Paris, and getting hundreds of millions of views on Youtube while he's at it.

Ibeyi

French-Cuban duo Ibeyi are mesmerizing. Their music encapsulates Afro-Latino culture and tradition into a united harmony in their latest album, 'Ash.'

Set Times & Schedule

Jidenna

The Chief Jidenna had a big 2017 dropping his highly-anticipated debut album plus the solid EP Boomerang. The Nigerian-American act will be dropping some of those afrobeats-influenced songs from both projects to get the crowds moving.

Set Times & Details

Kelela

Kelela's latest album, 'Take Me Apart,' is a sci-fi saga on Black women's sexuality and power. The Ethiopian-American artist creates a moment that is afrofuturistic, progressive and reaffirms the mysticism of black women.

Set Times & Details

Moses Sumney

Ghanaian-American singer Moses Sumney's new album 'Aromanticism' wants us to stand still and embrace the absence of romance, instead of falling in love—making it ok to be alone.

Set Times & Details

Sudan Archives

Sudan Archives first caught our attention through the electro-folk experimentations heard in her excellent debut EP last year. Her songs are a supremely captivating and unique blend of violin, hazy R&B vocals and hip-hop beats.

Set Times & Details

Princess Nokia

A couple years back, Princess Nokia delivered the Afro-Latina anthem we needed with "Brujas." The Afro-Nuyorican MC offers a needed celebration of Latina identity and its rich spiritual heritage.

Set Times & Details

Aminé

Aminé is everyone's favorite new rapper. The Ethiopian-American's songs and videos combine a genuinely fresh approach to lyrics with catchy, genre-bending production and a regional accent that's impossible to pin down.

Set Times & Details

The Weeknd

Ethiopian-Canadian singer Abel Tesfaye aka The Weeknd doesn't really need much of an introduction—after all he's one of the three top billed acts this year. Here's to hoping he doesn't (or does?) get into a backstage fight with Wizkid over the Starboy trademark.

Set Times & Details

French Montana

Yes, in case you forgot or didn't know, French Montana is Moroccan. The rapper's still riding high from his undeniable smash hit "Unforgettable" and its Ugandan-shot video.

Set Times & Details

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Photo: Courtesy of Radswan

Freddie Harrel Is Building Conscious Beauty For and With the African Diaspora

Formerly known as "Big Hair Don't Care", creator Freddie Harrel and her team have released 3 new wig shapes called the "RadShapes" available now.


Photo: Courtesy of Radswan


The normalising of Black and brown women in wigs of various styles has certainly been welcomed by the community, as it has opened up so many creative avenues for Black women to take on leadership roles and make room for themselves in the industry.

Radswan (formerly known as Big Hair Don't Care), is a lifestyle brand "bringing a new perspective on Blackness through hair, by disrupting the synthetic market with innovative and sustainable products." Through their rebrand, Radswan aims to, "upscale the direct-to-consumer experience holistically, by having connected conversations around culture and identity, in order to remove the roots of stigma."

The latest from French-Cameroonian founder and creator Freddie Harrel - who was featured on our list of 100 women of 2020 - has built her career in digital marketing and reputation as an outspoken advocate for women's empowerment. On top of her business ventures, the 2018 'Cosmopolitan Influencer of the Year' uses her platform to advocate for women's empowerment with 'SHE Unleashed,' a workshop series where women of all ages come together to discuss the issues that impact the female experience, including the feeling of otherness, identity politics, unconscious bias, racism and sexism.

And hair is clearly one of her many passions, as Freddie says, "Hair embodies my freest and earliest form of self expression, and as a shapeshifter, I'm never done. I get to forever reintroduce my various angles, tell all my stories to this world that often feels constrained and biased."

Armed with a committee of Black women, Freddie has cultivated Radswan and the aesthetic that comes with the synthetic but luxurious wigs. The wigs are designed to look like as though the hair is growing out of her own head, with matching lace that compliments your own skin colour.

By being the first brand to use recycled fibres, Radswan is truly here to change the game. The team has somehow figured out how to make their products look and feel like the real thing, while using 0% human hair and not negotiating on the price, quality or persona.

In 2019, the company secured £1.5m of investment led by BBG Ventures with Female Founders Fund and Pritzker Private Capital participating, along with angelic contributions from Hannah Bronfman, Nashilu Mouen Makoua, and Sonja Perkins.

On the importance of representation and telling Black stories through the products we create, Freddie says, "Hair to me is Sundays kneeling between your mothers or aunties legs, it's your cousin or newly made friend combing lovingly through your hair, whilst you detangle your life out loud. Our constant shapeshifting teaches us to see ourselves in each other, the hands braiding always intimately touching our head more often than not laying someone's lap."

"Big Hair No Care took off in ways we couldn't keep up with," she continues, "RadSwan is our comeback.It's a lifestyle brand, it's the hair game getting an upgrade, becoming fairer and cleaner. It's the platform that recognises and celebrates your identity as a shapeshifter, your individuality and your right to be black like you."


Check out your next hairstyle from Radswan here.

Radswan's RadShape 01Photo: Courtesy of Radswan


Radswan's RadShape 02Photo: Courtesy of Radswan


Radswan's RadShape 03Photo: Courtesy of Radswan

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