News Brief
Still from YouTube.

Davido Links Up With Zlatan In the Energetic Music Video for 'Bum Bum'

The Nigerian artists give us another song to hit the zanku to.

Zlatan, the bubbling Nigerian artist behind "Zanku (Leg Workanku (Leg Work)" teams up with afrobeats giant Davido for the new club banger "Bum Bum."

As you probably gathered from the title, "Bum Bum" is an ode to large derrières. The video makes this even more clear as several dancers show off their moves (and backsides)— with several hitting popular moves like the zanku and shaku effortlessly— throughout the video.

As for the song itself, we hear Davido offering his lively flow, while Zlatan comes in with an assertive verse toward the end, their sounds notably different, but both complimentary of the song's dance-worthy production by Rexx.



Still from YouTube.

Nearer the end, Davido links up with local kids, making for a colorful, feel-good change of pace. The video, directed by Twitch Visuals ends with a chill outdoor gathering with even more dancing.

The song is one of Davido's many collaborations so far this year. The star had a big 2018, with the release of "Assurance," the second most googled Nigerain song of 2018 after Wizkid's "Fever." His 2017 hit "Fall" is currently the most viewed Nigerian music video on Youtube with over 100 million views.

Zlatan has already made waves this year, as the most recognizable artist behind the zanku dance craze. He recently collaborated with afro-fusion star Burna Boy on the massive "Killin' Dem,"—which is already one of our favorite productions of 2019. We're excited to see what else the rising star has in store for the year.

Watch the music video for "Bum Bum" below.

DMW, Davido & Zlatan - Bum Bum (Official Video) www.youtube.com

Op-Ed
Photography by Sabelo Mkhabela.

Price to Pay: The Complicated Relationship Between Ambitiouz Entertainment and South Africa’s Music Scene

Through all the horror stories shared by artists, it's impossible to overlook Ambitiouz Entertainment's contribution to South African music.

One of the biggest South African songs at the moment boasts a lineup of artists that blend styles for a smooth collaboration. With verses for the heads and a catchy hook for the radio, "Price to Pay" by Miss Pru DJ features the duo Blaq Diamond and Lesotho-born rapper Malome Vector.

A quintessential Ambitiouz Entertainment song, "Price to Pay" feels like 2016/2017 all over again, even if it's for just above five minutes. When Ambitiouz started circa 2015, a majority of its hip-hop artists—Emtee, Saudi, Sjava, FiFi Cooper, and others—were doing trap rap, mostly in native languages. Even A-Reece, who raps almost exclusively in English now, threw a few SePitori phrases in his rhymes. Singles such as "Tshela" and "Smokolo" released by the rapper Priddy Ugly under Ambitiouz were his first experiments with adding native languages in his verses beyond hooks.

While streaming "Price to Pay" and other songs released by Ambitiouz Entertainment, however, one wonders if, years from now, Malome Vector and Blaq Diamond will be sharing horror stories of working with the label, just like many of its previous signings.

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