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Falz Wants to Make You a Member of His 'Sweet Boy Association' With His Latest Music Video

What exactly is the Sweet Boy Association, you ask? We've got you covered.

Following the success of his viral hit "This is Nigeria," rapper Falz takes a more lighthearted turn with his latest single "Sweet Boy."

What started off as a joke that Falz referred to on social media, has turned into a full blown movement of confident, courteous and well-groomed men—with multiple cellular devices, apparently—known as the Sweet Boy Association (SBA). Falz is the association's fly and encouraging leader.


"Sweet boy, fresh guy," he raps in the Iyobosa 'ProdiGeezy' Rehoboth-directed video, as he gets ready for a dinner with the guys. He later meets up with other members of the association, which includes fellow Nigerian musicians Adekunle Gold and Banky W, who both make an appearance in the video.

According the The Cable Nigeria, other inagural memebrs of the association include Tobi Bakre, media personality Noble Igwe, fashion designer Mai Atafo, singers Ric Hassani and Timini Egbuson.

Watch the music video below.

If you still feel that you need more information on the Sweet Boy Association, Falz has got you covered. Ahead of the music video's release, the rapper and funnyman shared a "presidential address," outlining some of the rules of the association, and dropped some information on how to become a member. Watch Falz's address below and decide if you're ready to join the movement.

Think the Sweet Boy life might be for you? You can join via the sweetboyassociation.com website (like for real, there's a form you can fill out), and check out the very important SBA code of conduct below. Good luck!

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Still from 'Road to Yesterday'

Kayode Kasum’s Quarantine Watchlist

From 'Wives on Strike' to 'Goodwill Hunting' here's what the Nigerian filmmaker is watching while stuck at home in Lagos.

Kayode Kasum, like most filmmakers, has been stagnated by the coronavirus pandemic. The director behind the blockbuster Sugar Rush and the critically acclaimed Oga Bolaji was working on the post-production of his upcoming movies, The Fate of Alakada: Party Planner and Kambili—a collaboration between FilmOne Entertainment and Chinese Huahua Media— when the Nigerian government announced the lockdown order.

While post-production on Alakada has concluded, the stay-at-home orders have delayed work on Kambili. "Since the team cannot meet at a single point, we are moving hard drives left and right," he says to me over the phone from his home in Lagos. "It is a challenge, but the beautiful thing about a challenge is, when you make it work, it is fulfilling."

Still from 'Kambili'

Kasum has turned to books and films for an escape from the unpleasant realities of the pandemic. "I have been reading Elnathan's books: Born on a Tuesday and Becoming Nigeria," he tells me. "I have also been reading film directing books, Directing Actors by Judith Weston." However, Kasum longs for the movies. "I miss going to the cinemas; I miss that experience," he says. "There are times during this pandemic that I'm like 'na wa o, I wish I can go to the cinema.'"

Below are five films he recommends you watch during this pandemic.

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