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Falz Wants to Make You a Member of His 'Sweet Boy Association' With His Latest Music Video

What exactly is the Sweet Boy Association, you ask? We've got you covered.

Following the success of his viral hit "This is Nigeria," rapper Falz takes a more lighthearted turn with his latest single "Sweet Boy."

What started off as a joke that Falz referred to on social media, has turned into a full blown movement of confident, courteous and well-groomed men—with multiple cellular devices, apparently—known as the Sweet Boy Association (SBA). Falz is the association's fly and encouraging leader.


"Sweet boy, fresh guy," he raps in the Iyobosa 'ProdiGeezy' Rehoboth-directed video, as he gets ready for a dinner with the guys. He later meets up with other members of the association, which includes fellow Nigerian musicians Adekunle Gold and Banky W, who both make an appearance in the video.

According the The Cable Nigeria, other inagural memebrs of the association include Tobi Bakre, media personality Noble Igwe, fashion designer Mai Atafo, singers Ric Hassani and Timini Egbuson.

Watch the music video below.

If you still feel that you need more information on the Sweet Boy Association, Falz has got you covered. Ahead of the music video's release, the rapper and funnyman shared a "presidential address," outlining some of the rules of the association, and dropped some information on how to become a member. Watch Falz's address below and decide if you're ready to join the movement.

Think the Sweet Boy life might be for you? You can join via the sweetboyassociation.com website (like for real, there's a form you can fill out), and check out the very important SBA code of conduct below. Good luck!

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B3nchMarQ Shares The Music Video For 'New Friend$' Featuring A-Reece

South African hip-hop duo B3nchmarQ's new visuals for the single 'New Friend', featuring A-Reece, are a depiction of the quintessential boys' night out.

South African rap duo B3nchMarQ has officially released their music video for New Friend$ featuring A-Reece. The single comes off their recently released 18-track offering Power Trip Album which dropped in March 2021. The visuals for New Friend$ are a montage of a chilled night out with the entourage and were shot in Pretoria, A-Reece and B3nchMarQ's hometown.

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