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Photo by Sabelo Mkhabela.

KLY.

South Africa's KLY Localizes Trap Soul On His Latest Album ‘Keep Love Young’

Keep Love Young isn't so much KLY coming into his own, but daring to lead the direction of bass-heavy, soulful RnB in South Africa.

Since releasing his KLYMAX EP in 2016, KLY has cemented his position as one of South Africa's foremost vocalists.

He's proven his pedigree on countless features, becoming the go-to artist for a smooth verse, as heard on DJ Maphorisa's "082," Mafikizolo's "Best Thing," Priddy Ugly's "Truth Be Told," and Maggz' "Vaye."

He followed his breakout with the KLYMAX Re-Up, continuing his chemistry with his main producer Wichi 1080. Keep Love Young is his debut album, and sees him mould sounds from a range of inspirations into his own.

The album title's acronym spells out his name and he stamps more of his identity on his sound. A fair observation of his previous work is just how strongly his influences shone through. A song title like "5 AM In The East" from KLYMAX was a young homage and signal of his musical lineage.


Since the EPs though, KLY has naturally progressed into a fusion of RnB, trap, afropop and dancehall. On Keep Love Young, all those genres are visited with a distinctly South African take on them. The album is another example of Ambitiouz Entertainment's artists successfully adapting musical trends for a home-grown audience. This is a huge facet of Emtee's sound who somewhat overshadows KLY on "Winner," a boastful track perhaps more suited to the rapper.

KLY - Runners FT Zingah (Official Music Video) www.youtube.com

The African Trap Movement serves as a great blueprint for KLY nonetheless, and he holds his own on the bass-stomping "Runners" with Zingah. For its part, "Go Away" features fellow Wichi 1080 collaborator Priddy Ugly, and is a great example of the menacing bass lines KLYl undercuts with his sultry vocals.

The varied sonic direction this 16-track project helps KLY explore a range of moods and emotions. Although the romantic inclination continues on "Patience," "Friendzone," and "Finesse" cuts like "Been A While" and "Suppose" take on a regretful tone.

"Red Forest" is itself distrusting and is a standout joint that embodies the trap soul sound KLY has perfected. The production perfectly compliments his songwriting as it does on the Ycee-featuring "Local," which fuses a dreamy soundscape with recurring guitar strums. It's on tracks like these that the character of Keep Love Young comes to the fore. The added dimension of intriguing melodies, local slang and vernacular lyrics to 808-laden beats is a feature of "Umbuzo," "Intombi," "The One' and 'Bite."

Kly - Umbuzo youtu.be

A surprising collaboration occurs is "The One," with electronic/pop duo Locnville adding their 2 cents on the dancehall-tinged afropop tune. These tracks are where KLY shines the most as an artist, separating himself from his influences and carving out a distinct sound. The texture of these tracks places them in a general sonic area code but localises them enough for his primary fans. It's South trap soul—an exploration of having to navigate relationships as "a Zulu kid with some passion."

Keep Love Young isn't so much KLY coming into his own, but daring to lead the direction of bass-heavy, soulful RnB in South Africa. The album doesn't alienate early fans, but sees him mould his varied inspirations into a richer sound. It's interesting to see how his sound will develop, but for now the lush production, textured storytelling, thumping 808s and dreamy soundscapes are worth several replays.

Download Keep Love Young here.


‎Keep Love Young by KLY itunes.apple.com

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Photo: Leon Neal/Getty Images

How You Can Help Nigeria’s #EndSARS Protests

We round up some ways you can support the movement and its cause, no matter where you are in the world.

Widespread protests against Nigeria's notorious Special Anti-Robbery Squad (SARS) are becoming more of a revolution. The movement is an outcry from youths demanding a general reform of the country, majorly characterized by poor governance, with a focus on the harassment and assaults committed by SARS. The movement has been raging through the city of Lagos for the past three weeks, as protesters home and abroad have taken to the streets in masses to express their keen dissatisfaction.

Hashtags like #EndSARS, #EndPoliceBrutality, and #EndBadGovernanceInNigeria have brandished across all social media platforms to amplify the voices of the youth people fighting back. These hashtags have, in turn, gained traction with the help of celebrities like singers Rihanna, Demi Lovato, and Beyoncé, Twitter CEO Jack Dorsey, and many others. Nigerian stars, Falz, Runtown, Tiwa Savage, Davido, Wizkid, Burna Boy, and many more also joined in the movement, as many of them took to the streets with placards.

To date, the peacefully protesting Nigerians' needs have not been met. With said needs not being satisfied as they demand justice for lives lost due to the brutal and corrupt practices of police officers.

We have rounded up some ways you can support this movement and its cause, no matter where you are in the world.

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