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MaXhosa By Laduma 'My Heritage, My Inheritance' Short Fashion Film

Laduma Ngxokolo's MaXhosa By Laduma has unveiled 'My Heritage, My Inheritance,' a short fashion film produced by South Africa's The VCG.


They say that “clothes do not make the man,” but in a poignant look at the intricacies of what it means to come of age in the Xhosa culture, prolific head-designer of MaXhosa, PE-born Laduma Ngxokolo, shows us that some dapper duds don’t hurt either. Having started out with an interest in finding alternatives for young Xhosa initiates known as “amakrwala,” Ngxokolo decided that he would further extend this idea toward designing smart, modern, bright and inspired clothing that the new initiates are expected to wear for six months after they return home as part of the cultural requirement. What resulted was line after line of visually enticing garments including womenswear and homeware that have graced catwalks, glossy magazines and showrooms from Merchants on Long (SA) to Agnes & Lola (UK), as well as African Lookbook (USA) and ITU ESPACE (FR).

Ushering in the label’s new website, Batandwa “Takezito” Alperstein and Zunaid Green’s The VCG (The Visual Content Gang), is comprised of a number of Cape Town’s uber-creatives the likes of Design Indaba producer Cherize Ross, photo-director Kent Satram and 2Bop-per Rozano Daniels, among others on production. Graham Ward of Ward Wide Music and Ross McDonald of Hey Papa Legend worked sound on the fairly new production company's recent project. Choreographed by and starring IKapa Dance Theatre, the crisp and emotionally wrought "My Heritage, My Inheritance," is dedicated to Ngxokolo’s mother who deeply influenced his love of fashion and respect for his culture. Bringing age-old tradition into the now, the video is narrated by the man behind the brand himself. In a statement Ngxokolo had the following to say about the MaXhosa short fashion film video (which you can watch below):

“I aim to preserve culture through contemporary fashion and this fashion film will immortalize my brand story forever. It shows people the rich and textured beauty of my culture, and it sheds a positive light on my culture and people, which is all I want to do.”

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Photo credits: Deeds Art

Tems Is Just Doing Her Thang In New Music Video 'Crazy Tings'

The Nigerian songstress is hell bent on taking over your summer playlist and it's getting harder to resist.

It has been a fantastic year for Tems. The Nigerian singer, producer, and songwriter achieved a platinum record for eternal banger Essence, her collaboration with fellow Nigerian superstar Wizkid, an MTV EMA nomination for Best African Artist, a billion worldwide video views, and over 350 million audio streams. Not to mention featuring on Canadian rapper Drake's blowout album Certified Lover Boy, the singer has also sold out every show she's booked.

The release of Tems's sophomore EP If Orange Was a Place solidified her place amongst the greats and it was received with gusto by fans and international audiences. A month after the release the Afrobeats singer has graced fans with a sultry music video to go along with equally as tantalizing lead single Crazy Tings. Conceptualized by the multitalented Tems, and directed by UAX, the music video follows a sensual Tems as she sings about needing space from a lying partner.

International audiences continue to rave over the songstress, with Tems delivering an impressive US TV debut on late-night talk show Jimmy Kimmel Live! this month. Essence continues to top international charts. While becoming the official song of the summer, the track peaked on the Billboard 100 Top 10, becoming the most Shazamed song in the United States and was remixed by Canadian musical heavyweight Justin Bieber, becoming the first song written by Nigerian artists to hit No.1 on Urban Radio.

Tems has been producing consistent hits since her debut in September 2020, and a year later, the singer's immense talent is securing her reputation as a world-class superstar.

Check out Tem's music video for single 'Crazy Tings' below

Tems - Crazy Tings (Official Video) www.youtube.com

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