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Image from 'Coming 2 America' trailer.

Eddie Murphy wearing Maxhosa in a scene from 'Coming 2 America'.

South African Fashion Label Maxhosa Stands Out in Upcoming Movie 'Coming 2 America'

South African designer, Laduma Ngxokolo's Maxhosa knitwear has been spotlighted in the exciting upcoming film 'Coming 2 America'.

South African designer, Laduma Ngxokolo's internationally recognised knitwear label Maxhosa has been cast in the spotlight in the upcoming movie Coming 2 America. The Maxhosa designer recently shared on his Instagram that the famous American costume designer Ruth E. Carter had contacted him personally to work together on the costumes for the film. Ngxokolo announced the news shortly after the Coming 2 America trailer officially came out.


Read: The Trailer for 'Coming 2 America' Is Here and It Looks As Iconic As the First

Ngxokolo's signature designs are seen worn by lead actor Eddie Murphy and other cast members including South African actress Nomzamo Mbatha, who has clinched an acting role in the film, this according to KayaFM. Ngxokolo went on to reveal that he had been working with Carter since 2019. The proud South African designer even changed his location to Zamunda on his Instagram and wrote that history had been made by dressing stars he grew up watching and could only dream of meeting.

Maxhosa entered the South African fashion industry in 2012. In an OkayAfrica piece, Ngxokolo stated that the clothing line was inspired by his Xhosa culture and saw his heritage as an inheritance that he sought to immortalise through contemporary fashion. The high fashion knitwear soon caught the awareness of international fashion shows. Ngxokolo's designs were so popular that in 2018 the global fashion house ZARA, released a sock line that was similar to the Maxhosa's distinct sock designs. Ngxokolo subsequently laid a legal suit which called for the removal of the line from ZARA stores. The Xhosa inspired knitwear went on to be featured in IKEA's 2019 ÖVERALLT Collection with other African creatives.

Coming 2 America is the sequel to the hit 1988 movie Coming to America about a Prince from the fictional African land of Zamunda who travels to America to find a princess. The movie officially comes out on the 5th of March 2021 on Amazon Prime.

Interview

A Candid Conversation With Olamide & Fireboy DML

We talk to the Nigerian stars about the hardest lessons they've learned, best advice they've ever been given and what Nigeria means to them.

Olamide and Fireboy DML have been working together for three years, but the first time they sit down to do an interview together is hours after they arrive in New York City on a promo tour.

It's Fireboy's first time in the Big Apple — and in the US — and the rain that's pouring outside his hotel doesn't hinder his gratitude. "It's such a relief to be here, it's long overdue," he tells OkayAfrica. "I was supposed to be here last year, but Covid stopped that. This is a time to reflect and refresh. It's a reset button for me."

Olamide looks on, smiling assuredly. Since signing Fireboy to his YBNL Nation label in 2018, he's watched the soulful young singer rise to become one of Nigeria's most talked-about artists — from his breakout single, "Jealous," to his debut album Laughter, Tears & Goosebumps, hit collabs with D.Smoke and Cuppy, and his sophomore release, Apollo, last year.

Even while he shares his own latest record, UY Scuti, with the world, Olamide nurtures Fireboy's career with as much care and attention as he does his own, oscillating between his two roles of artist and label exec seamlessly. His 2020 album Carpe Diem is the most streamed album ever by an African rap artist, according to Audiomack, hitting over 140 million streams. When Olamide signed a joint venture with US-based record label and distribution company, Empire, in February last year he did so through his label, bringing Fireboy and any other artist he decides to sign along for the ride, and establishing one of the most noteworthy deals on the continent.

Below, Olamide & Fireboy DML speak to OkayAfrica about their mutual admiration for each other, what makes them get up in the morning and how they switch off.

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