Music
Photo by Kevin Winter/Getty Images for Coachella.

Mr Eazi.

Midem Africa With Mr Eazi, Focalistic & Joeboy Kicks Off This Week

The first pan-African digital music event, MIDEM Africa, is taking place June 28 through July 1.

Midem, the music world's leading music business event, has announced their full programme for Midem Africa, which will be dedicated to the continent's most buzzing music markets, featuring a host of exclusive keynotes, talks and panels.

The digital event, taking place from June 28 through July 1, will be available to all free of charge.

The 4-day Midem Africa conference will include events with major artists and industry leaders like Mr Eazi discussing the Globalising Afrobeats & Empowering the Next Generation, Focalistic talking about The Global Rise of Amapiano, Joeboy hosting an exclusive chat and Warner Music executives giving their take on The Music Industry in Africa Today & Tomorrow.

OkayAfrica will be hosting our own panel discussion and Q&A alongside industry players around How To Promote Your Music in today's globalized music economy. The focus will be how artists can best stand out from the crowd through visibility, image and marketability.


"Midem Africa, just like Midem, will be the place where the world's industry leaders share their vision on the future of the music business," says Midem director Alexandre Deniot. "It's an honour to reunite the most influential local music players and their regional and international counterparts with some truly great artists."

Additional artists who will be at Midem Africa include Fally Ipupa, Youssou N'Dour, Stonebwoy, Vanessa Mdee, Nomcebo Zikode,, A'salfo, Afrikan Boy, Shekhinah, Salatiel and Tresor. Other companies presenting will are Google and data insights from MRC Data.

Check out a trailer for Midem Africa below and get registered for the free event here. You also check out view the full MIDEM Africa programme here now.

Midem Africa - The first pan-African digital music event youtu.be

Interview

Adekunle Gold Is Living His Best Life

We speak to the Nigerian star about how marriage and fatherhood have led him to find both newfound happiness and newfound freedom as an artist.

''I'm having the time of my life,'' says Adekunle Gold over a Zoom call while seated in his office in Lagos. ''I'm making songs that are so true to my current energy, my current vibe.'' When I got on the call with the 34-year-old artist on a Wednesday afternoon, the first thing I noticed was his hair tied up in little braids, the second was his wide smile. As we speak, the crooner laughs multiple times but it's his aura that shines through the computer screen, it lets you know better than his words that he's truly having the time of life.

Born Adekunle Kosoko, the popular Nigerian singer got married barely two years ago to fellow artist Simi. Last year, the power couple welcomed their first child. As we talk, Gold points to his journey as a father and a husband as some of the biggest inspirations at the moment not just as far as music goes but as his perspective in life and how he now approaches things.

''My [artistry] has changed a lot because being a father and being a husband has made me grow a lot and more.'' Adekunle Gold tells OkayAfrica. ''It has made me understand life a lot more too. I'm feeling more responsible for people. You know, now I have a kid to raise and I have a wife to support, to be a real man and husband and father for.'' He credits this journey with both his newfound happiness and a newfound freedom as an artist.

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