Audio

Nigeria's Simi Makes Her X3M Debut With 'Tiff' & 'E No Go Funny'

Nigerian singer Simi releases her first two singles 'Tiff' and 'E No Go Funny' at her new label home X3M Music.


Lagos' X3M Music, home to Praiz, recently signed Nigerian singer Simi (aka Simisola Ogunleye ). Yesterday the "afro-pop" vocalist unveiled the first two singles at her new label home. The lead, "Tiff," is a soft mid-tempo song addressed to the guy that stole her heart away. The latter, pop tune "E No Go Funny," showcases Simi's dancefloor sensibilities. Listen and download both tracks below.

Update August 2: Just a few months after the release of her singles "Tiff" and "E No Go Funny," Simi has released her very first video under the X3M Music imprint. Directed by Josh Clarke, the "Tiff" video shows Simi in a totally new light as it tells the story of a jewel thief and the police detective whose aim is to arrest her. Watch it below.

Interview

A Candid Conversation With Olamide & Fireboy DML

We talk to the Nigerian stars about the hardest lessons they've learned, best advice they've ever been given and what Nigeria means to them.

Olamide and Fireboy DML have been working together for three years, but the first time they sit down to do an interview together is hours after they arrive in New York City on a promo tour.

It's Fireboy's first time in the Big Apple — and in the US — and the rain that's pouring outside his hotel doesn't hinder his gratitude. "It's such a relief to be here, it's long overdue," he tells OkayAfrica. "I was supposed to be here last year, but Covid stopped that. This is a time to reflect and refresh. It's a reset button for me."

Olamide looks on, smiling assuredly. Since signing Fireboy to his YBNL Nation label in 2018, he's watched the soulful young singer rise to become one of Nigeria's most talked-about artists — from his breakout single, "Jealous," to his debut album Laughter, Tears & Goosebumps, hit collabs with D.Smoke and Cuppy, and his sophomore release, Apollo, last year.

Even while he shares his own latest record, UY Scuti, with the world, Olamide nurtures Fireboy's career with as much care and attention as he does his own, oscillating between his two roles of artist and label exec seamlessly. His 2020 album Carpe Diem is the most streamed album ever by an African rap artist, according to Audiomack, hitting over 140 million streams. When Olamide signed a joint venture with US-based record label and distribution company, Empire, in February last year he did so through his label, bringing Fireboy and any other artist he decides to sign along for the ride, and establishing one of the most noteworthy deals on the continent.

Below, Olamide & Fireboy DML speak to OkayAfrica about their mutual admiration for each other, what makes them get up in the morning and how they switch off.

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