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S.O. - Headwrap Diaries | Official Music Video (@sothekid @lampmode)

S.O. and Fanm Djanm's 'Headwrap Diaries' Celebrates Collaboration Among Black Women

In her directorial debut, Paola Mathé, enlists a diverse group of creatives for an ethereal music video that celebrates black women.

Creative director and founder of lifestyle brand Fanm Djanm, Paola Mathé teams up with Nigerian-born, San Antonio-based Hip Hop artist S.O. for the visual project "Headwrap Diaries," her directorial debut and the first project in what Mathé describes as a new initiative to highlight the work of black creators.

For "Headwrap Diaries," she enlisted a team of black women stylists, designers, make up artists and more to bring the celebratory song to life visually. "I wanted to show all types of beauty and strength," Mathé says. "It was important for me to show different generations, skin tones, and afro hair texture in such a beautiful, natural way." She worked with costume and set designer Al Malonga who dressed models in clothes provided by Rosario Dawson and Abrima Erwiah's sustainable fashion label Studio 189.

The music video features models Diandra Forrest, Tatiana Cooper and Aluoch Catherine, as well as S.O.'s wife Sophia Otukpe—who is the inspiration behind the song—as well as their daughter Sade Rose. "I wanted to write about my experience as a husband of a Black woman who wore headwraps," says S.O. about the creation of the song. "As I started writing it, I realized that the experiences I wrote about in the song were not only my wife's but all women who wear headwraps."


Mathé's vision for the project was to center black women, and allow them to see themselves in an illuminating way. "In a world where black women face both with structural inequalities and a barrage of negative messages about their hair, skin and cultural experience, it is our hope that this digital initiative will leave your audience feeling inspired and empowered to support, encourage and uplift women in their communities."

Watch the music video for "Headwrap Diaries" above, and check out some behind the scenes images from the shoot below.

Photo by Aaron Pegg for Fanm Djanm

Photo by Aaron Pegg for Fanm Djanm

Photo by Aaron Pegg for Fanm Djanm

Photo by Aaron Pegg for Fanm Djanm

Photo by Aaron Pegg for Fanm Djanm

Photo by Aaron Pegg for Fanm Djanm

Interview
Image supplied.

Interview: How Stogie T’s ‘Freestyle Friday’ Became a TV Show

Freestyle Friday started as lockdown content but is now a fully-fledged TV show on Channel O. In this interview, Stogie T breaks down why the show is revolutionary and talks about venturing into media.

When South Africa was put under a hard lockdown in 2020, Stogie T started Freestyle Friday to "make SA rap again." Freestyle Friday, hosted on Instagram, saw a different cohort of rappers each rap over the same beat picked by the veteran rapper. From niche and emerging rappers to some of the most notable names in South African hip-hop—the likes of AKA, Focalistic, Ginger Trill and several others all participated.

In the last few weeks, however, Freestyle Friday has found its way to cable TV. The show airs every Friday on Channel O, one of the continent's longest-running music TV channels. Freestyle Friday as a TV programme isn't just about freestyles, it's about the art of rapping and the music business, particularly SA hip-hop. Guests range from lyricists to record executives and other personalities aligned with the scene—Ninel Musson and Ms Cosmo for instance.

But Freestyle Friday is only the first media product Stogie T is working on as he is in the process of starting a podcast network, a venture in which he is collaborating with Culture Capital. In the Q&A below, Stogie T breaks down the relationship with Culture Capital, how the show moved from the internet to TV, why it's a revolutionary idea, touches on his venture into media and his future plans.

This interview has been edited for clarity and length.

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