Popular
S.O. - Headwrap Diaries | Official Music Video (@sothekid @lampmode)

S.O. and Fanm Djanm's 'Headwrap Diaries' Celebrates Collaboration Among Black Women

In her directorial debut, Paola Mathé, enlists a diverse group of creatives for an ethereal music video that celebrates black women.

Creative director and founder of lifestyle brand Fanm Djanm, Paola Mathé teams up with Nigerian-born, San Antonio-based Hip Hop artist S.O. for the visual project "Headwrap Diaries," her directorial debut and the first project in what Mathé describes as a new initiative to highlight the work of black creators.

For "Headwrap Diaries," she enlisted a team of black women stylists, designers, make up artists and more to bring the celebratory song to life visually. "I wanted to show all types of beauty and strength," Mathé says. "It was important for me to show different generations, skin tones, and afro hair texture in such a beautiful, natural way." She worked with costume and set designer Al Malonga who dressed models in clothes provided by Rosario Dawson and Abrima Erwiah's sustainable fashion label Studio 189.

The music video features models Diandra Forrest, Tatiana Cooper and Aluoch Catherine, as well as S.O.'s wife Sophia Otukpe—who is the inspiration behind the song—as well as their daughter Sade Rose. "I wanted to write about my experience as a husband of a Black woman who wore headwraps," says S.O. about the creation of the song. "As I started writing it, I realized that the experiences I wrote about in the song were not only my wife's but all women who wear headwraps."


Mathé's vision for the project was to center black women, and allow them to see themselves in an illuminating way. "In a world where black women face both with structural inequalities and a barrage of negative messages about their hair, skin and cultural experience, it is our hope that this digital initiative will leave your audience feeling inspired and empowered to support, encourage and uplift women in their communities."

Watch the music video for "Headwrap Diaries" above, and check out some behind the scenes images from the shoot below.

Photo by Aaron Pegg for Fanm Djanm

Photo by Aaron Pegg for Fanm Djanm

Photo by Aaron Pegg for Fanm Djanm

Photo by Aaron Pegg for Fanm Djanm

Photo by Aaron Pegg for Fanm Djanm

Photo by Aaron Pegg for Fanm Djanm

Popular

MFE Pays Tribute to PRO on The Second Anniversary of The South African Hip-Hop Legend’s Passing

Artists signed to PRO's label MFE commemorate him in new tribute song 'MAWE: VITA24' on the second anniversary of the South African hip-hop pioneer's passing.

One aspect of PRO(Kid)'s legacy that rarely gets mentioned is his label. As head of Money First Entertainment, the label he founded, PRO played roles in the trajectories and craft of artists such as Red Button, Captian_fs, sFs 5 Star and TeePee among others. The former three were official members of MFE with Red Button, PRO's protégé, being the first artist to be signed to the label.

PRO who passed away exactly two years ago today gets a tribute from his label's roster. "MAWE: VITA24" is a remix of an sFs 5 Star song titled "Mawe" that the artist released in February.

Keep reading... Show less

get okayafrica in your inbox

popular.

The 10 Best PRO(Kid) Songs Ranked

SPeeka ranks his favourite PRO songs of all time on the second anniversary of the kasi rap legend's death.