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14 African Artists You Need To See At SXSW

Here are the African artists you can't miss at SXSW 2016.


It’s that time of the year again when everyone in the music industry stops answering e-mails, throws on their best pair of shorts and prepares their souls for the marathon that is SXSW. The Austin-based music, film & interactive media festival has been ramping up their inclusion of African artists in their showcases—if you remember last year we helped host Davido, Ice Prince, Sarkodie, Just A Band, Ibeyi, and many others—and this year’s no different.

For the following list, we sorted through the official SXSW 2016 schedule to pick out the 12 African artists that you need to check out while down in Austin this year. Scroll through our selections ahead.

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Photo: Aisha Asamany

How Relocating to Ghana Helped Reinvigorate Jewelry Designer Aisha Asamany's Work

Moving to Ghana gave Aisha Asamany's luxury jewelry brand, inspired by Adinkra symbols that traditionally project strength, fearlessness, love and power, renewed verve to tell personal stories of her growing clientele.

In 2019, the government of Ghana made a global splash with its Year of Return initiative – the campaign sought to encourage the African diaspora to return home to the continent, specifically to Ghana.

Linked to the 400th year commemoration of the first recorded landing of slaves in the United States, it became a launchpad for the Ghanaian government to convince Black people around the world to permanently settle in the West African country.

Aisha Asamany, a corporate management consultant for high-profile UK financial institutions turned self-taught luxury jewelry designer was one of many who heeded the call, trading in the corporate life for a spiritual and an entrepreneurial journey – one of joy, appreciation, and representation in her fatherland.

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