The young director responsible for 2019's most audacious music videos—from Naira Marley "Am I A Yahoo Boy" to Tekno & Zlatan's "Agege"— talks about his creative process, working with greats and all the trials that got him here.
It's no secret that most of the buzz about Lagos comes from its ever expanding creative scene. The rise of a bold, eager generation has taken charge, pushing the boundaries of acceptance of creative expression in Nigeria. The younger generation tries to upset conformed notions with acts of radicalism, overflowing with streams of individuality, and their most important tool: the internet. A place which allows them to show the world every step of their evolution.
This Nigerian creative boom has also spurred an era of photographers and filmmakers with fresh interpretations of age-old phenomena. Music videos have become a more pronounced manifestation of how music is consumed too. Since global music networks MTV and Trace arrived and dominated African screens, maintaining mainstream relevance through popular videos has become the norm.
The yearning for better music videos increases daily, with Youtube and Instagram serving as an infinite pool of inspiration. Recently, directors such as Meji Alabi, Moe Musa, and Daps, have usurped the class of Clarence Peters, DJ TEE, and others.
One director in particular, who is responsible for around half of the videos on the summer 2019 charts on MTV and Trace is 24-year-old Thank God Omori, popularly known as TG Omori, a new face on the scene staking his claim.