Video

Afrobeats At SXSW: Ice Prince, Sarkodie & R2bees In Conversation [Okayafrica TV]

Ice Prince, Sarkodie and R2Bees speak to Okayafrica TV at SXSW 2015.


Last month Okayafrica went down to Texas for SXSW 2015, where some of afrobeats' biggest stars were in attendance. The first ever Sounds From Africa official showcase, Winnie K Mgmt, and Coyah Productions) turned Austin’s 6th Street into a hot and sweaty West African nightclub, with Nigeria's Ice Prince, Davido, Emma Nyra, DJ Spinall, Ghanaian heavyweights Sarkodie, Samini, R2bees, and Côte d’Ivoire’s Serge Beynaud all in the building (produced by Rickie Davies PR). Earlier that day we caught up with Ice Prince, Sarkodie and the R2bees cousins (Faisal “Paedae da Parlem” Hakeem and Rashid Mugeez) for a round of rapid-fire questions. Which of their songs is best to do "it" to? Kanye vs. Kendrick? Femi or Seun? Beyonce or Rihanna? What's the biggest song back home right now? The answers to these and more in the latest episode of Okayafrica TV below.

Special thanks to Rickie Davies.

Music

Interview: Ranks ATM Makes ‘Substance Music’

South African hip-hop artist Ranks ATM on his latest EP 'Substance Music', working with Riky Rick and his crew African Trap Movement's new chapter.

Ranks ATM demands to be taken seriously. With every successive release, listeners are bound to pick up on both his personal and artistic growth. His latest EP, Substance Music, released towards the end of 2020, is an honest body of work that sees the artist divulge some aspects of his life while remaining playful and entertaining.

Young2unn, who produced a majority of the project, gave Ranks ATM beats that primarily consist of keys and strings cushioned by atmospheric pads and ethereal vocal samples panned for effect. The music is soulful enough for Ranks to tell his story and gritty enough to maintain his street aesthetic.

On Substance Music, the artist strikes the balance between playful banter and poignant expression of emotions. It's what makes his raps believable in general—he presents himself as a complete human who feels pain at times but also feels himself. Songs such as "Die For Me" and "How Could It Be" are laced with specific details that could have only been extracted from his life experiences, for instance, on the former, he raps, "You cheated on me with a gym freak, you did me dirty."

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Joeboy Shares Visuals for New Track 'Lonely'

Joeboy has dropped the music video for his latest track 'Lonely'. The endearing track features on his upcoming debut album 'Somewhere Between Beauty & Magic'.