Félicity is the Tunisian music video director birthing a new aesthetic for urban French culture.
Félicity Ben Rejeb Price represents a new generation of imagery in Afro-French hip-hop culture, with clients including top French acts like Dadju, Aya Nakamura, Gims, Niska, SCH and Soolking. She also has a growing catalogue of editorial campaigns for the likes of Adidas, Uber and Converse.
Her current role is a combination of everything she's done so far. A jack of many trades, she's played her hand as an interior decorator, publicist, set designer, stylist, casting director, photographer, and ultimately, artistic director. The detail-oriented Félicity relishes at being able to select the location, models, styling, and the method of filming for her projects.
Félicity dominates a masculine industry with illustrations that go beyond the typical rap video starter pack—comprised of cars, scantily-clad women, alcohol, and money. Her formula is: film music videos that are mini-films where women such as herself are treated as equals rather than objectified, while also sprinkling in a number of lights and colors.
It's Saturday afternoon in Arizona, where Félicity is shooting a new music video. She pauses to speak with us on the phone about the trajectory of her career.
The article below has been edited and condensed for clarity.