Interview
Photo courtesy of the director.

Interview: How Félicity Ben Rejeb Price Is Reinventing the Afro-French Music Video

Félicity is the Tunisian music video director birthing a new aesthetic for urban French culture.

Félicity Ben Rejeb Price represents a new generation of imagery in Afro-French hip-hop culture, with clients including top French acts like Dadju, Aya Nakamura, Gims, Niska, SCH and Soolking. She also has a growing catalogue of editorial campaigns for the likes of Adidas, Uber and Converse.

Her current role is a combination of everything she's done so far. A jack of many trades, she's played her hand as an interior decorator, publicist, set designer, stylist, casting director, photographer, and ultimately, artistic director. The detail-oriented Félicity relishes at being able to select the location, models, styling, and the method of filming for her projects.

Félicity dominates a masculine industry with illustrations that go beyond the typical rap video starter pack—comprised of cars, scantily-clad women, alcohol, and money. Her formula is: film music videos that are mini-films where women such as herself are treated as equals rather than objectified, while also sprinkling in a number of lights and colors.

It's Saturday afternoon in Arizona, where Félicity is shooting a new music video. She pauses to speak with us on the phone about the trajectory of her career.

The article below has been edited and condensed for clarity.

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