Interview
Photo courtesy of the director.

Interview: How Félicity Ben Rejeb Price Is Reinventing the Afro-French Music Video

Félicity is the Tunisian music video director birthing a new aesthetic for urban French culture.

Félicity Ben Rejeb Price represents a new generation of imagery in Afro-French hip-hop culture, with clients including top French acts like Dadju, Aya Nakamura, Gims, Niska, SCH and Soolking. She also has a growing catalogue of editorial campaigns for the likes of Adidas, Uber and Converse.

Her current role is a combination of everything she's done so far. A jack of many trades, she's played her hand as an interior decorator, publicist, set designer, stylist, casting director, photographer, and ultimately, artistic director. The detail-oriented Félicity relishes at being able to select the location, models, styling, and the method of filming for her projects.

Félicity dominates a masculine industry with illustrations that go beyond the typical rap video starter pack—comprised of cars, scantily-clad women, alcohol, and money. Her formula is: film music videos that are mini-films where women such as herself are treated as equals rather than objectified, while also sprinkling in a number of lights and colors.

It's Saturday afternoon in Arizona, where Félicity is shooting a new music video. She pauses to speak with us on the phone about the trajectory of her career.

The article below has been edited and condensed for clarity.

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Photo by Brad Ogbonna, courtesy of Ibra Ake.

Nigerian-American Artist Ibra Ake Wins Grammy for 'This is America'

The visual artist won a "Best Music Video" Grammy for producing Childish Gambino's viral video.

We were "rooting for everybody African" last night at the 61st Grammy Awards in Los Angeles, and this year we have multiple artists to celebrate.

Aside from the Soweto Gospel Choir picking up their third Grammy for "Best World Music Album" during last night's show for their album Freedom, another win for came when Nigerian-American visual artist Ibra Ake picked up a Grammy for his work on Childish Gambino's seminal "This is America" music video, which—unsurprisingly—won "Best Music Video" at last night's show. The song also won for 'Best Rap/Sung Performance," "Record of the Year" and became the first rap song in Grammy history to win "Song of The Year."

READ: Ibra Ake Is On a Mission To Show African Creatives the Value of Ownership & Telling Honest Stories

Ake, who produced the music video, took to Twitter after his win in celebration. "I can't believe i just won a grammy," he wrote. "'Where is the catch?!' royalty forever."

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