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Image courtesy of Ife Idowu.

Ife Idowu Takes Us Inside Netflix's Nollywood Deals

The Licensing Manager of FilmOne Entertainment, tells us about the process of getting Nollywood's biggest films on Netflix and increasing the value of Nigerian productions.

In 2015, Netflix contacted Kunle Afolayan to acquire his psychological thriller October 1. That conversation led to one of the first Netflix-Nollywood deals. Since then, more Nollywood films have gone on the streaming platform. The number has increased in recent months, with 5 to 10 Nollywood titles added every month after FilmOne Entertainment, one of Nigeria's biggest film distribution companies, became the streamer's leading supplier of Nollywood movies.

The company has stapled a huge Nollywood presence on the platform. But this hasn't been well received by everyone. A section of viewers and stakeholders feel the quality of some of the films are low for Netflix standards. Filmmakers have also accused FilmOne of lowballing the industry as Netflix now pays a fraction of what it used to pay for Nigerian films.

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