Popular
Image via Wikimedia Commons.

Netflix Launches 'Netflix Naija' and Announces First Nigerian Original Series

Netflix is stepping up its game in Nigeria.

After much anticipation, Netflix has announced its presence in Nigeria.

Yesterday, the streaming giant, which had been procuring Nigerian content throughout much of last year after acquiring Genevieve Nnaji's Lionheart in 2018, announced the arrival of Netflix Naija with a new Twitter account.

"N is for Naija. N is for Nollywood,"read the account's announcement tweet. "N is the 14th alphabet. 14 is also how many great talents you're looking at. N is for Netflix. But most importantly...hello, Nigeria!"

The tweet was shared along with a photo of some of the Nigerian film industry's most notable actors and filmmakers, including Banky W, Adesua Etomi, Kunle Folayan, Kemi Adetiba, Omoni Oboli as well as veteran actors Ramsey Nouah and Richard Mofe-Damijo and several others.


According to Business Insider, Netflix is currently developing two unnamed original series from Nigeria as well. Details about one of the series were shared at an event following the launch on Monday, according to Business Insider. One of the shows will be a six-part series "set in modern-day Nigeria and shot in Lagos."

"This drama tells the story of Kemi, a goddess reincarnated as a human to avenge her sister's death," reads the series' press release.

The show is from Nigerian filmmaker Akin Omotosho and is inspired by her childhood. The cast includes Kate Henshaw and Ade Laoye, Ireti Doyle, Richard Mofe-Damijo, Joke Silva, Bimbo Akintola, and Kehinde Bankole.

While details around the shows and the launch of Netflix Naija still remain mostly under wraps, many have responded with excitement about what's to come. This development will likely mean more local content for Nigerian subscribers.

"Our continent has a wealth of diversity, multiplicity and beauty in stories that have yet to be told," said Dorothy Ghettuba, Netflix's head of African Originals. "And we want to be top of mind for creators in Nigeria, especially when it comes to stories they haven't had a chance to tell yet."

There's plenty more content from the continent to look forward to. Netflix's first "African original," South Africa's Queen Sono starring, Pearl Thusi, is set to premiere on Netflix on February 28. Netflix has also given the green light to an upcoming Zambian children's animated Mama K's Team 4.

Op-Ed
Photography by Sabelo Mkhabela.

Price to Pay: The Complicated Relationship Between Ambitiouz Entertainment and South Africa’s Music Scene

Through all the horror stories shared by artists, it's impossible to overlook Ambitiouz Entertainment's contribution to South African music.

One of the biggest South African songs at the moment boasts a lineup of artists that blend styles for a smooth collaboration. With verses for the heads and a catchy hook for the radio, "Price to Pay" by Miss Pru DJ features the duo Blaq Diamond and Lesotho-born rapper Malome Vector.

A quintessential Ambitiouz Entertainment song, "Price to Pay" feels like 2016/2017 all over again, even if it's for just above five minutes. When Ambitiouz started circa 2015, a majority of its hip-hop artists—Emtee, Saudi, Sjava, FiFi Cooper, and others—were doing trap rap, mostly in native languages. Even A-Reece, who raps almost exclusively in English now, threw a few SePitori phrases in his rhymes. Singles such as "Tshela" and "Smokolo" released by the rapper Priddy Ugly under Ambitiouz were his first experiments with adding native languages in his verses beyond hooks.

While streaming "Price to Pay" and other songs released by Ambitiouz Entertainment, however, one wonders if, years from now, Malome Vector and Blaq Diamond will be sharing horror stories of working with the label, just like many of its previous signings.

Keep reading... Show less

get okayafrica in your inbox

popular.