Interview
(Youtube)

Interview: Armsdeal Shoots Some of South African Hip-Hop’s Most Creative Music Videos

We chat to South African filmmaker Nkululeko 'Armsdeal' Lebambo about his conceptual music videos and how he navigates the film industry.

Nkululeko Lebambo doesn't shoot music videos, he makes movies. There's no less cliché way to put it.

His latest work is for the rapper Priddy Ugly's song "Ho$h Ho$h." The short film is a grimy street tale in which the rapper and his acolytes take their enemy hostage and torture him while reciting raps—a trap musical of some sort. It's not just the characters portrayed that make the film gripping, but the way everything falls together to form a compelling narrative.

The director, who goes by the moniker Armsdeal and runs the production company CideFX Films, is behind most of Priddy Ugly's visuals—from "Love-Hate" to "Cocaine Ghost," "Come to my Kasim," "02Hero," and of course "Ho$h Ho$h," among a few others.

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News Brief

Shane Eagle Releases Imraan Christian-Directed Visuals for ‘PARIS’ Featuring Nasty C

Watch Shane Eagle and Nasty C's Imraan Christian-directed music video for 'PARIS.'

Shane Eagle enlisted the scrupulous eye of Imraan Christian. The Cape Town filmmaker and photographer has positioned himself as a conceptual storyteller who depicts black people (especially Coloured people) with the care they deserve, but are usually denied in most mainstream media.

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